Skip to Content
Contact Us
Chat Now Chat Offline
Get live help and chat with an SAP representative.
Contact Us
E-mail us with comments, questions or feedback.

Make every moment matter

Every customer touchpoint is an opportunity to deliver an amazing experience.

Connecting the moments

Combining insights from your day-to-day operations (O-data) with customer feedback, sentiments and intent (X-data) can help you understand what, when and why things are happening, so you can act in the moment. Today’s CX leaders must:

  • Listen: Collect experience data from customers at every meaningful touchpoint
  • Understand:  Analyse operational and experience data to accurately identify trends and issues
  • Act: Close experience gaps by taking the right action at the right moment to create engaging experiences

Best Practices from Customer Experience Leaders

Learn how companies across industries are listening to their customers, fine tuning their experiences and finding new opportunities to drive growth.


Watch this on-demand webinar to find out how Laminex unified the B2B customer experience through agility, pace, and customer centricity. 

Sigma Healthcare

Read how a top Australian healthcare company uses Experience and Operation insights to exceed customer expectations and drive growth. 


See how this technology supplier’s view of customers went from fragmented to transparent and complete across all sales, service and marketing functions.

New Era

See how New Era is using digital commerce to expand from wholesale to direct-to-consumer, while giving B2C and B2B customers a responsive and intuitive omnichannel experience.

Five trends that will define digital customer experience

The future of B2C customer experience

How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

The future of B2B customer experience

As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

Take the next step

Learn how to deliver the best brand experiences across all channels by closing experience gaps and delivering convenient and meaningful experiences to your customers.

Get started with SAP Customer Experience market-leading solutions

Learn more about our customer experience suite across sales, marketing, service and commerce

Help sales make more money by transforming the sales and customer experience

Deliver personalised buying moments with a connected commerce experience

Grow your audience and build trusted, personalised customer relationships

Deliver perfect service moments across all touchpoints

Take the reins on revenue by driving demand and customer loyalty

Back to top