SAP NOW AI Tour: AI+Data+Platform: Unleash Business AI to Drive Strategic Innovation and Maximise Productivity

In the session Unleash Business AI to Drive Strategic Innovation and Maximise Productivity, Murali Shanmugam, Global Business AI Strategy Advisor at SAP ANZ, outlined SAP’s end-to-end approach to embedding AI across its product portfolio. He highlighted Joule, the conversational co-pilot now embedded across most SAP cloud solutions, enabling users to complete tasks, transact, and find information without complex navigation—already showing strong adoption in SuccessFactors and S/4HANA Cloud. The session also showcased AI Agents, designed to automate complex processes, provide intelligent recommendations, and augment decision-making. At the foundation of this strategy is the AI Foundation on SAP BTP, which integrates models from leading providers such as Google, Microsoft, AWS, IBM, Databricks, and Perplexity. SAP’s Discovery Centre supports adoption with resources, ROI calculators, and value drivers, while partnerships like Microsoft Copilot integration bring Joule skills directly into productivity tools. With Joule Studio, organisations can extend Joule to third-party and on-premise systems, making AI truly adaptable. The overarching message: SAP is moving AI from theory to practical, scalable innovation—enabling organisations to boost productivity, reimagine processes, and accelerate transformation.