SAP NOW AI Tour: Expert Centre: How to Capture Wallet Share and Deliver Hyper-Personalised Value to SAP Customers

In How to Capture Wallet Share and Deliver Hyper-Personalised Value to SAP Customers, Kiran Mistry, Head of Financial Services, SAP APAC, explored how financial institutions can move beyond generic services to deliver hyper-personalised, embedded offerings. He highlighted the $46 trillion SAP ecosystem—440,000 customers across 25 industries driving 87% of global commerce—as a rich source of contextual data. With customer consent, this data, combined with SAP’s AI and Business Technology Platform (BTP), enables proactive engagement and tailored financial services. For example, banks could offer supplier financing based on purchase orders or personalised loans and investments after employee promotions recorded in SuccessFactors.Key takeaways: SAP’s ecosystem provides unique opportunities for hyper-personalisation; AI and BTP can turn contextual data into actionable services; financial institutions can shift from reactive providers to proactive partners by embedding services directly into customer workflows.