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Natura: Driving innovation with SAP Business AI

Logo of Natura and Company, an SAP customer

Rapid experimentation central to business transformation

Natura &Co, a global leader in the cosmetics business, is guided by a strong commitment to sustainability, balancing innovation with a deep respect for the environment and the communities it impacts. Natura used SAP Business Technology Platform (SAP BTP) and SAP HANA Cloud vector engine to create a similarity search that allows users to extract information from large volumes of documents using natural language. The generative AI capability in the tool will help Natura streamline its business processes and support faster decision-making in its implementation of SAP S/4HANA.

IndustryRegionCompany Size
Consumer productsSão Paulo, Brazil22,000 employees
3 weeks

from idea to proof of concept.

AI has come to transform society, to transform the way we work. And it’s only natural that we chose SAP, a company that is always evolving.
Renata Marques
CIO, Natura &Co
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