Expanding digital innovation with generative AI
Henkel is a multinational company with a legacy of more than 145 years and holds leading market positions worldwide in the industrial and consumer businesses. With the generative AI capabilities in the SAP Analytics Cloud solution, it’s improving its trade promotion management and forecasting processes – driving greater efficiency in its enterprise.
| Industry | Region | Company size |
| Industrial manufacturing and consumer products | Dusseldorf, Germany | 48,000 employees |
2 billion
planning nodes enabled.
100,000
promotions managed annually.
Our long-standing and excellent partnership with SAP is about co-innovating and developing digital solutions for our specific business challenges. Together we are creating competitive advantage for Henkel.
Markus Hartmann
CVP Head of Business Technology & Head of Regions Europe & APAC & IMEA, Henkel AG & Co. KGaA
CVP Head of Business Technology & Head of Regions Europe & APAC & IMEA, Henkel AG & Co. KGaA