Bru Textiles: Optimizing business operations and preparing for growth with a future-proof digital foundation
Explore Bru Textiles’s journey with SAP
Bru Textiles nv is a wholesale distribution industry leader that focuses on product, process, and the planet. The family-owned textiles company strives to create innovative products through better processes that are increasingly sustainable. To realize its vision for growth at scale without sacrificing what’s most important, Bru transformed its digital landscape using RISE with SAP S/4HANA Cloud, private edition.
| Industry | Region | Company Size | Partner |
| Wholesale distribution | Antwerp, Belgium | >1,000 employees | Flexso |
customers receiving Bru Textiles products each year.
orders, as well as 26,000 invoices, processed annually.
SKUs within the organization.
IT Director, Bru Textiles nv
Innovating to meet customer demand with sustainability in mind
Since 1995, family-owned Bru Textiles has set the industry standard for innovation in textiles around the world. It’s through Bru that businesses get the materials they need to bring beautiful interior designs to life. Each year, the company ships tens of millions of meters of fabric for upholstery, curtains, and draperies to a growing portfolio of customers.
Bru has built its brand on customer satisfaction and a culture of innovation. The company’s services help customers achieve more with less, and it is constantly innovating to bring them new products and solutions. It’s proud to be an early adopter of the latest technologies, and the company uses these technologies to improve customer experiences.
For instance, Twinbru digital fabric provides customers with high-quality 3D renderings of interior furnishings in real-life scenes. Leaders at Bru believe such digital experiences are an important part of the future of the industry.
Another important pillar in Bru’s corporate strategy is sustainability. By creating a positive impact and taking on its social responsibility to the environment, production, and consumption, the organization strives to deliver change and help ensure a sustainable future for generations to come. As an illustrative example, Bru’s revolutionary, fully automated robotic fabric-roll warehouse is completely solar powered, and the company is constantly developing new products made with sustainable yarns.
To continue exceeding customer expectations, Bru needed a new, future-proof ERP system. And this ERP had to meet the growing company’s high standards for customer centricity while supporting its goals for sustainability and innovation.
IT Director, Bru Textiles nv
Migrating business to the cloud for greater flexibility and scalability
To update its ERP for business growth at scale, Bru turned to RISE with SAP S/4HANA Cloud, private edition to transform its business and secure resilience with intelligent ERP in the cloud.
RISE with SAP is SAP’s strategic cloud-first approach, and it empowers Bru with a path to digital transformation in the cloud. Through RISE with SAP, Bru can connect 24x7 with SAP’s services and experts capable of supporting the business throughout the planning, implementation, and go-live of SAP S/4HANA Cloud, private edition. Partner Flexso also provided extensive support, thanks to its experience managing large-scale business transformations and expertise in deploying SAP solutions.
This cloud migration journey put resilience at the core of both Bru’s transformation strategy and the new cloud environment. The company knows from experience that it can’t sell if its ERP goes down. To keep Bru from losing out on future sales, it chose the private edition of SAP S/4HANA Cloud to bring many locations online at once and provide a new level of scale for faster go-to-market times.
SAP S/4HANA Cloud, private edition provides Bru with a solid foundation for business processes spanning finance, procurement, supply chain, R&D, and more. The software is built for the future and supports intelligent technologies such as AI, machine learning, and advanced analytics. It can integrate with other SAP solutions and third-party software to help Bru achieve its vision for customer satisfaction and sustainability.
For instance, Bru is using analytics from SAP S/4HANA Cloud to track advanced KPIs and gain greater insight into and control over its supply chain, especially when it comes to carbon tracking. The company is also encouraging its suppliers to adopt high environmental management standards. Bru is known in the industry for its outstanding customer experiences, and it wanted to choose a technology provider with a reputation as strong as its own. By implementing SAP S/4HANA Cloud, private edition, Bru is showing customers that it is dedicated to their satisfaction and success.
Improving relationships with customers and suppliers
SAP S/4HANA Cloud, private edition has helped Bru realize many of its key business goals. The intelligent ERP empowers the business to focus less on operations and more on exceeding customer expectations and achieving its sustainability targets. In addition, the software can scale with the company as needed. Thanks to the built-in support from SAP, Bru expanded with more than 10 companies and subsidiaries without increasing labor and maintenance costs or needing additional engineers.
More than 620 customers rely on Bru for their textile needs. SAP S/4HANA Cloud, private edition has helped Bru embed greater levels of resilience throughout its business processes, so customers can trust the company will remain stable even during times of disruption.
In addition to meeting demand from customers, the company must work with suppliers to keep business moving. In fact, Bru needs to process incoming goods from 35 suppliers, including more than 3,500 inbound deliveries each year. With SAP S/4HANA Cloud at the heart of Bru’s digital landscape, the company can facilitate a reliable and future-proof order process related to these interactions with suppliers.
Featured partner
Flexso is a trusted SAP gold partner with a strong focus on Benelux. With extensive know-how of SAP software and as an early adopter of the latest SAP technology, Flexso supports organizations in their digital transformation. From a comprehensive suite of SAP solutions to building additional extensions, integrations, and managed services, Flexso strives to innovate with customers and provide them with ultimate peace of mind.