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Customer Stories

Natura: Supporting sustainable growth and cosmetics innovation with cloud-based integration

Explore Natura’s journey with SAP

Natural cosmetics maker Natura Cosméticos S/A believes innovation and digitalization are key to sustainable development. Following the acquisition of several cosmetics companies and the consolidation of its group, it chose SAP Integration Suite and SAP S/4HANA to integrate its newly heterogeneous IT landscape and massive amounts of data.

15.2%
increase in sales consultant productivity in one year.

33%
fewer carbon emissions through process improvements.

22%
higher annual business volume, with 7.8% net revenue growth.

We have a longstanding commitment to SAP and knew our transition to SAP S/4HANA would be made within SAP Integration Suite. It was a perfect choice given its simplicity and efficient handling of system and business process integration.

Hamilton Bokaleff
SAP Enterprise Architecture, Natura Cosméticos S/A

The Challenge

Balancing a passion for cosmetics with sustainable development goals

A Brazilian multinational producer of cosmetics, hygiene, and beauty products using natural, plant-based ingredients, Natura Cosméticos S/A believes innovation is one of the cornerstones of sustainable development and that digitalization is key to success. This is especially true in a world where customers now look for a multichannel buying experience that includes online, direct, and retail sales in addition to the sustainable sourcing they expect from the Natura brand.

 

After the acquisition of several cosmetics companies and the consolidation of its group, Natura faced the challenge of integrating a massive amount of data siloed across a newly heterogeneous IT landscape.

 

Achieving this integration would smooth its transformation to an intelligent enterprise, helping Natura offer significant benefits to both customers and employees, reposition its brand, and find new ways to combine the power of nature with state-of-the-art science.

SAP Integration Suite enables the decoupling of extensions to SAP S/4HANA with secure integration, reducing the cost of continuously evolving our software.

Renato Ribeiro
SAP S/4HANA Program Manager, Natura Cosméticos S/A

The Solution

Integrating and harmonizing IT systems and data

PTo unify its IT landscape, build an intelligent enterprise, and help reposition its brand, Natura chose SAP Integration Suite and SAP Business Technology Platform. It worked with SAP partner Numen, which provided in-depth SAP solution implementation expertise. Partners Seidor and Cienci Consultoria de Sistemas Corporativos Ltda. also provided solution integration and extension support.

 

The SAP Event Mesh, Cloud Integration, and API Management capabilities within SAP Integration Suite help Natura securely integrate SAP and third-party solutions and applications in real time. Cloud Integration also helps the SAP ERP application, SAP Ariba solutions, and multiple software-as-a-service applications work as one solution on SAP Business Technology Platform. Plus, the suite’s built-in integration content allows Natura to quickly migrate to SAP S/4HANA, which provides the real-time analytics needed to better predict demand and help satisfy customers’ needs.

The Result

Efficient, transparent supply and sourcing and a better customer experience

With SAP Integration Suite and SAP S/4HANA, Natura is optimizing lead-to-cash and core processes. Integrated SAP and third-party solutions, applications, and data are all available through one entry point.

 

A consolidated database and standardized processes in the cloud help increase automation and boost business insights across group companies. Simplified data management and monitoring mean a more efficient supply chain and faster, more transparent procurement – helping Natura meet sustainability requirements and become one of the largest Certified B Corporations in the world.

 

Real-time analytics and simplified data management help sales satisfy customer demands more quickly. Not only do reps have a 360-degree view of customers, but they can also stay better connected. Customers themselves have the multichannel buying experience they expect, including secure purchasing and rapid delivery aided by “last-mile tracking.”

 

In fact, Natura can now process 200 sales order requests per minute.

SAP helps Natura run better

Key business outcomes and benefits

  • Integrated SAP and third-party solutions, applications, and data with one single entry point
  • Increased automation and business insights across group companies with a consolidated database and standardized processes
  • Simplified data management and monitoring for more-efficient supply chain control and transparent procurement process
  • Enabled real-time data analysis to support sales activities and help satisfy customer demand more quickly
  • Improved the customer experience with secure purchasing and rapid delivery aided by “last-mile tracking”

Featured solutions and services

  • SAP Business Technology Platform brings together data and analytics, artificial intelligence, application development, automation, and integration in one, unified environment.
  • SAP Integration Suite allows you to integrate on-premise and cloud-based applications and processes with tools and prebuilt content managed by SAP.
  • SAP S/4HANA is a complete, modular ERP software powered by AI and analytics that lets you run operations in real time from anywhere, introduce new business models, and expand.
  • SAP Ariba solutions let you digitalize and simplify spend management processes on a single, integrated platform in the cloud.

About Natura

As Brazil’s largest cosmetics company, Natura Cosméticos S/A began as a small shop with a mission of harmonizing the individual with oneself, with others, and with nature. Today, Natura combines the power of nature and state-of-the-art science to offer more than 2,000 products and more than 7,000 formulas sold across 45 company-owned stores, 3,800 pharmacies, and a market-leading online platform.

Industry Region Company Size Partner
Consumer products São Paulo, Brazil 40,000 employees Numen, Seidor, and Cienci Consultoria de Sistemas Corporativos Ltda.
Featured partners

Numen is a technology and process solutions advisory company that specializes in SAP software. Recognized for delivering quality projects, Numen also offers expertise in integrating business processes and technology.

SEIDOR is an award-winning SAP partner that provides technology consultancy and offers a comprehensive portfolio of solutions from SAP. Clients include large companies and small and midsize businesses in both the public and private sectors.

Cienci Consultoria de Sistemas Corporativos Ltda. specializes in SAP corporate systems, including implementation, development, maintenance, and postimplementation support.

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