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C.H. Robinson: Automating customer supply chains with real-time pricing and shipment tracking

Explore C.H. Robinson’s journey with SAP

Companies everywhere depend on C.H. Robinson for multimodal transportation and technology solutions. To continue to deliver on its mission of solving logistics problems for its customers, C.H. Robinson joined forces with SAP Business Network for Logistics. Now, the company is connecting with SAP customers and simplifying their supply chains through automation.

1.8 billion

digital interactions annually.


customers and carriers.

20 million

annual shipments.

We meet the customer where they are. C.H. Robinson has been and always will be a customer-centric company, and SAP Business Network for Logistics helps us deliver for our customers as part of our mission to strengthen the global supply chain.

Megan Orth
Senior Director Commercial Connectivity, C.H. Robinson

The Challenge

Strengthening supply chains and meeting customers where they are

C.H. Robinson is the largest third-party logistics provider in the United States. The company solves logistics challenges for 100,000 customers across industries with 20 million shipments each year.


This logistics leader has a lasting history of keeping supply chains moving for some of the most recognizable brands in the world. To continue to bring supply chain capabilities to customers directly in the system they already use, the company integrated SAP software to enhance its customers’ full shipment lifecycle management, including quoting, booking, tracking, and payment capabilities within SAP Business Network for Logistics.

The Solution

Increasing efficiency across the end-to-end shipping lifecycle

C.H. Robinson implemented SAP Business Network for Logistics to connect with customers and digitalize processes across the shipping lifecycle. SAP Business Network for Logistics provides a central entry point for managing logistics transactions, exchanging documents, and increasing transparency across the complete value chain. With it, customers see real-time pricing up front, directly from C.H. Robinson’s dynamic pricing engine. This pricing engine can access more data on real-time supply and demand, routes, and shipments to deliver a reliable market rate, right in the customers’ existing system.


The company collaborates with its customers on the network using the SAP Business Network Freight Collaboration solution to help improve customers’ efficiencies and stay in the system they’re already using. The integration of SAP Business Network Freight Collaboration with C.H. Robinson’s technology helps remove customer roadblocks and optimize their supply chains.


“The more information we have, the higher the service we can provide,” Megan Orth, Senior Director Commercial Connectivity, C.H. Robinson, says. “Because we’re connected through the network, the data we need about our mutual customers is right there.”


These solutions are integral to keeping supply chains moving and providing efficiencies for customers through automation.

The Result

Showing customers and workers the value of a collaborative network

Using SAP Business Network for Logistics, C.H. Robinson is able to provide better experiences for mutual customers with SAP.


The SAP solutions became a competitive differentiator for C.H. Robinson, showing potential customers that the company is invested in their success for the long haul. The solutions are built for the future and will help employees continue to work effectively with customers today and tomorrow as collaboration remains vital in the industry.


Today, C.H. Robinson uses SAP Business Network to provide quotes for mutual customers on demand and sends them through the network for immediate receipt, digitally integrated with the company’s customer transportation management solution. C.H. Robinson continues to bring supply chain capabilities directly to its customers to help them save time, money, and secure capacity assurance with the largest carrier network in North America.


This level of connection has helped C.H. Robinson achieve greater network collaboration because it can collaborate digitally with other shippers on SAP Business Network for Logistics. It increases the company’s visibility to other shippers on the network.

SAP and C.H. Robinson bring enhanced customer solutions

Key business outcomes and benefits

  • Gained the ability to offer SAP Business Network customers real-time truckload pricing and quotes on demand in their existing system
  • Adopted a network strategy that reduces the cost of digital collaboration with other shippers on SAP Business Network
  • Improved mutual customers’ experiences by providing them with quotes faster and enabling real-time collaboration
  • Empowered mutual customers to achieve full shipment lifecycle management including quoting, booking, tracking, and payment

Featured solutions and services

  • SAP Business Network for Logistics provides an open logistics network that improves freight collaboration, goods tracking, material traceability, and supply chain resilience.
  • SAP Business Network Freight Collaboration helps you instantly connect with your business partners across the logistics ecosystem so you can collaborate and exchange insights more efficiently.

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