Pulling information together to see more clearly
Topcon consolidated all seven ERP systems into one system based on SAP S/4HANA Cloud. With one scalable, standardised, and cloud-based system connected to core ERP, Topcon now had access to real-time data across the whole enterprise for the first time. This helped subsidiaries stay agile without being dependent on headquarters and enabled Topcon to introduce new business practices quickly and with lower risk.
Topcon then began to deploy SAP Customer Experience solutions, including SAP Sales Cloud, SAP Marketing Cloud, and SAP Commerce Cloud solutions. One key advantage was that it was able to use standard integrations with SAP S/4HANA Cloud. This enabled a smooth and efficient rollout and reduced the resource burden on IT teams.
These changes have enabled a more streamlined and harmonised experience. Before its digital transformation, Topcon lacked central control of many systems. Now, the company can see all documents across the company and share the latest content in a consistent way. The overall effect is that customers in one region receive the same experience as those in another, strengthening the brand considerably.
Previously, there were multiple marketing systems containing customer information. Now, SAP S/4HANA Cloud maintains a single entry for each customer, with one address and one customer number. Everyone, from sales to support, has fast access to the same high-quality data, enabling enhanced analytics, automation, and insights.