Nurture brand fans with sweeter digital marketing experiences
For a company that believes in sharing delight in every bite, Ferrara has a sweet mix of high-quality products, superior innovation, and a portfolio of beloved brands. Long established as America’s sweet spot of snacking with irresistible jellies, candies, and sweet sugar-free delights, Ferrara keeps its finger on the pulse of what consumers desire. And while the legendary brands of SweeTARTS, Trolli, Nerds, Brach’s, and more are loved by consumers, Ferrara continues to introduce sweet new sensations.
As part of its revitalized, customer-focused, omnichannel strategy, Ferrara wanted to get closer to consumers but was hampered by legacy technologies that limited its ability to engage and personalise experiences across channels. Wanting to unleash relevant and engaging digital marketing experiences to build relationships with brand fans, Ferrara recognised it was time to invest in a central data platform. With strong compliance around consumer data onboarding and management an absolute priority, Ferrara made the decision to invest in a suite of modern tools in the cloud.