SAP at IAA Mobility 2025 Highlight Reel

From bold AI sessions at the Blue Forum to hands-on innovation at the SAP Pop-Up Campus, SAP brought the energy and inspiration to IAA25 . With the Mercedes-AMG PETRONAS F1 Team and the iconic Silver Arrow on site, it was a week to remember.Hear Bradley Lord (Team Representative, Mercedes-AMG PETRONAS F1 Team), Andre Bechtold (President, SAP Industries & Experiences), Nadine Kanja (Global Head of the Industry Business Unit Automotive, SAP SE) and Jeff Thiele (Group Technology Manager-Manufacturing Innovations, John Deere) on how AI and data are shaping mobility’s future.