Unlocking business insights with SAP BTP and generative AI hub at Heineken

Learn how Heineken used SAP Business Technology Platform (SAP BTP) to develop an intelligent solution that provides streamlined access to key KPIs through natural language interaction within communication tools. Integrating the SAP Datasphere solution to resolve data dispersity enabled the creation of a federated, unified data model. Coupled with generative AI hub, the solution efficiently handled user queries, delivered dynamic visualizations, and generated strategic insights.