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Grow Revenue with a Mobile App and Omnichannel Customer Engagement Strategy

The UK's leading contact lens retailer, Feel Good Contacts, has been on a journey to revolutionize how it engages with customers while artfully balancing business goals to increase efficiency, retention, and customer lifetime value. You'll gain insights into how the company has incorporated personalization and evolved its channel strategy from e-mail to Web and to the launch of an intuitive, revenue-driving mobile app.

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