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How Habesha Breweries launched draught beer business with superior customer experience

When Habesha Breweries decided to launch their draught beer business, it was crucial to find a solution that could support service operations. Their entire plan for market penetration was built on superior customer experience. They used SAP Customer Experience solution to monitor a 360 view of their customers. When more beer was needed, Habesha delivered. When maintenance teams were needed, technicians were already en route. For more customer success stories and inspiration for your business, check out the interactive Midmarket Summit platform here.

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