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mBank: Providing a Personalized Banking Experience for 4.5 Million Customers with SAP Predictive Analytics

Responding to customer needs in the shortest possible time is a key goal for mBank, Poland's largest online and 4th largest retail bank. To anticipate future demand of its 4.5 million customers, optimize marketing campaigns and provide most relevant offers to specific customer groups, the company relies on SAP Predictive Analytics.

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