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Dinos Cecile Co., Ltd. – Gaining Insight Into Individual Customer Preferences for More Targeted Offers with Predictive Analytics

Dinos Cecile Co.,Ltd. , Japan’s leading mail order business with 4 million active customers and 9.5 million orders a year, is using predictive analytics solutions from SAP to forecast purchasing probability and enable a more targeted distribution of its over 20 product catalogs to relevant consumers.

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