AEON: Creating a consumer-grade HR experience for employees that capitalizes on an HR transformation in the cloud
Explore AEON’s HR transformation with SAP
A leading nonbank lender in Thailand’s retail finance segment, AEON Thana Sinsap (Thailand) Public Company Limited replaced its legacy on-premises HR information system with SAP SuccessFactors HCM. Ably assisted by the SAP Preferred Success service for SAP SuccessFactors HCM, AEON is meeting the expectations of its people and maximizing the value of the investment.
| Industry | Region | Company Size |
| Professional services—financial services | Bangkok, Thailand | ~4,000 employees |
Fewer HR processes.
Productivity days saved per year
HRIS Manager, AEON Thana Sinsap (Thailand) Public Company Limited
Elevating HR service delivery through empowered employees
AEON Thana Sinsap (Thailand) Public Company Limited offers a variety of retail financial services, including credit cards, personal loans, and hire purchase products, capturing most of its revenue through its credit card and personal loan businesses. As one of the largest nonbank lenders in Thailand and commanding a large share of the personal loan market, AEON operates a total of 101 branches nationwide.*
With ambitions to become a leading retail finance company in Thailand as well as in neighboring countries, AEON is committed to elevating the customer experience by providing greater convenience options and raising satisfaction levels. The company is also committed to enabling its people with greater levels of convenience and empowerment by upgrading its HR services delivery with modern self-service options.
As part of its enterprise digital transformation strategy to upgrade several business applications, the company sought to replace its legacy on-premises HR information system with a modern solution in the cloud. The goal was to upgrade to an advanced and ready-to-use HR foundation that offered proven best practices and natively integrated with its existing payroll system, minimizing integration risks between new HR processes and downstream systems.
*Source: 56-1 One Report 2023/2024
Rolling out self-service convenience for employees
AEON pinpointed SAP SuccessFactors HCM as the best-fit solution to replace its legacy on-premises HR system and realize its HR transformation ambitions. This suite of cloud-based HCM software applications supports core HR and HR analytics. Addressing AEON’s immediate needs, the suite provides individualized experiences and self-service tools that empower employees and help keep them happy, productive, and engaged.
To maximize its investment in core HR and people management solutions, AEON enhanced its internal team’s capabilities by subscribing to the SAP Preferred Success service for SAP SuccessFactors HCM. The service offering provided prescriptive guidance, actionable recommendations, and direct expertise from both a product specialist and a customer success partner, helping ensure optimal performance and stability of the solution. Additionally, it facilitated ticket escalation during the deployment phase as required.
HRIS Manager, AEON Thana Sinsap (Thailand) Public Company Limited
Maximizing the impact of new features to improve employee experiences
Using SAP SuccessFactors HCM gives AEON’s workforce a modern experience with access to personalized profiles and self-service tools for managing absences, benefits, and other HR needs. The nature of self-service also underpins automation, improves data quality, and elevates HR service delivery.
With the cloud-based solution from SAP, employees can access their data on any device, when it’s convenient for them, safe in the knowledge that their data is secured by robust user permission controls. What’s more, empowering employees to take care of their own HR data and tasks frees the HR team from performing these activities, allowing them to focus on the strategic ambitions of the company.
Since going live, SAP Preferred Success for SAP SuccessFactors HCM has been instrumental in helping AEON adopt new features. This includes providing tailored resources in the form of success checks, expert guidance, and recommendations on the latest innovations, allowing the company to be at the forefront of the industry. Nuengruethai Opasskulchai, HRIS manager at AEON, comments, “Many users are not aware of the rich functionality embedded in SAP SuccessFactors HCM. That’s why SAP Preferred Success is helping us drive adoption of newly released features as well as those that haven’t been activated since the implementation.”
HRIS Manager, AEON Thana Sinsap (Thailand) Public Company Limited