Serving thousands of customers with a frictionless experience
Using SAP Commerce Cloud with customer data solutions from SAP as the foundation for its e-commerce Web site Breakthru Now, Breakthru Beverage is now offering a consumer-like shopping experience for B2B customers.
It allows licensed retailers to browse, research, shop, and order products that they are licensed to sell from Breakthru Beverage’s comprehensive portfolio. Customers can browse thousands of products, read product reviews, and order directly from their search results.
The solution has transformed the way Breakthru Beverage’s sales team connects with and assists its customers, helping cement relationships and leading to US$8.4 million in incremental purchases from existing accounts following the launch.
Meanwhile bars, restaurants, retail stores, and other hospitality venues and retailers can discover and purchase products, make payments, and check on the status of their orders when it’s most convenient for them.
SAP Commerce Cloud allows Breakthru Beverage to gain more insights, so it can serve customers how and when they want to be served. This means the distributor is there for restaurants when they are replenishing their supplies at the start of a busy day, and the company is still available when bartenders want to place their orders at the end of a late night.
Elsewhere, sales reps also have always-on access, supporting real-time selling on the go. Most orders are delivered within 24 hours, while pricing on Breakthru Now is in sync with the pricing sales reps offer. And in terms of efficiency, the company saved 6,000 sales-rep hours following the launch.