Delighting customers with a smooth experience from browsing to checkout
To help achieve its goal of offering exceptional consumer interactions on its Web site, LK Bennett now relies on the comprehensive digital commerce functionality embedded in SAP Commerce Cloud. This includes workflow-based order management, product content management, and personalization tools. Aside from enabling a more intuitive customer experience and providing strong security certifications, moving to SAP Commerce Cloud also allows the fashion label to reshape its IT infrastructure in the cloud.
SAP Commerce Cloud enables integration with payment solutions, which allows LK Bennett to offer a number of modern payment options, as Zoe Donovan, digital and marketing director at LK Bennett explains. “By ensuring it’s easy for our customers to browse our collections and by providing easy payment options that they trust, such as Apple Pay and Klarna, we’ve removed unnecessary friction from the e-commerce experience.”
Adopting a retail omnichannel mindset, the team at LK Bennett chose to integrate SAP Commerce Cloud with the SAP Emarsys Customer Engagement platform. Using these solutions enables the luxury fashion brand to personalize marketing tactics to build trust and drive more sales.