Meeting customer demand during peak sales and disruption
Carhartt was born out of the blue-collar capital of Detroit in 1889. Since then, the workwear company has grown into a modern fashion icon – and has stayed true to its roots by providing sturdy and comfortable apparel for everyone.
For Carhartt, meeting the needs of fashion-forward shoppers, outdoor enthusiasts, and everyday workers was a challenge, especially when the company didn’t have a strong e-commerce presence.
In fact, Carhartt’s IT landscape held the company back from many new revenue opportunities. It couldn’t capitalize on the peak sales days important to its growing consumer base, such as Black Friday and Cyber Monday.
So, Carhartt needed to build the resilience to live up to its legacy and provide products for the people who depend on them, whether for work, play, or fashion.