SAP Customer Identity and Access Management

What is SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management (SAP CIAM) is a cloud-native identity solution for managing access, consent, and compliance across users, partners, and digital channels.

Designed for modern scale and complexity, SAP CIAM delivers flexible, enterprise-grade identity tools that enable your business to:

Authenticate users with built-in passwordless login across web and mobile
Centralise consent management with audit-ready, version-controlled tools
Prioritize compliance through features aligned to GDPR, ISO, and CCPA
Handle peak digital traffic with reliable performance at enterprise scale

Read the SAP CIAM solution brief

SAP CIAM is now included with SAP BTP

Explore this comprehensive identity solution with your SAP BTP enterprise agreement.

Learn more

Key benefits

Secure users and safeguard data

Optimise data protection and bolster security with fraud detection, risk-based access control, and flexible authentication options, such as passwordless login.

Protect customer privacy

Strengthen customer trust and reduce privacy risk with features that manage consent centrally and adhere to global data regulations like GDPR, ISO, and BSI.

Scale with enterprise needs

Drive growth and ease IT workloads with a scalable solution that supports billions of users, spans hybrid and cloud environments, and meets B2C and B2B demands.

Key features

Passwordless authentication

SAP CIAM includes built-in support for passwordless authentication methods such as passkeys, phone login, magic links, and email-based one-time passwords (OTPs). These options reduce reliance on traditional passwords and work across web, mobile, and in-store kiosks to enable secure, seamless access for every user.

Centralised consent management

SAP CIAM provides centralised tools to capture and manage user consent and preferences across regions and channels. Features include audit-ready logging, version control, indirect consent capture, and compliance settings for regulations like GDPR, ISO, and CCPA—all tied to a unified user profile.

Multi-tenant cloud architecture

Designed for high-demand moments, SAP CIAM supports over 3 billion identities and over 1 billion transactions monthly. Its cloud-native, multi-tenant architecture handles surges in logins and registrations—supporting record-breaking traffic for large-scale events like the Olympics, the Super Bowl, and Black Friday.

Pricing

Choose a base plan

SAP Customer Identity and Access Management for B2C Core
- Included:
  - Login
  - Registration
  - Password management
  - ID verification
  - Consent capture for one terms of service and one privacy policy
- How to purchase:
  - If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
  - Explore service plans, metrics, and pricing options at SAP Discovery Center.
- Payment method:
  - Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country
monthly price
ZAR 5,911.00
- In blocks of 10000 Active User per month
- Contract duration 3 to 60 months
- Auto-renewal
- Included:
  - Login
  - Registration
  - Password management
  - ID verification
  - Consent capture for one terms of service and one privacy policy
- How to purchase:
  - If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
  - Explore service plans, metrics, and pricing options at SAP Discovery Center.
- Payment method:
  - Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country
SAP Customer Identity and Access Management for B2C Core, consent option
- Extend B2C Core with:
  - Unlimited terms of service
  - Unlimited privacy policies
  - Subscription and marketing preference management
  - Communication preference capture
  - 7-year audit vault for compliance and traceability
- Must be combined with SAP Customer Identity and Access Management for B2C Core
- How to purchase:
  - If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
  - Explore service plans, metrics, and pricing options at SAP Discovery Center.
- Payment method:
  - Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country
monthly price
ZAR 5,022.00
- In blocks of 10000 Active User per month
- Contract duration 3 to 60 months
- Auto-renewal
- Extend B2C Core with:
  - Unlimited terms of service
  - Unlimited privacy policies
  - Subscription and marketing preference management
  - Communication preference capture
  - 7-year audit vault for compliance and traceability
- Must be combined with SAP Customer Identity and Access Management for B2C Core
- How to purchase:
  - If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
  - Explore service plans, metrics, and pricing options at SAP Discovery Center.
- Payment method:
  - Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country
SAP Customer Identity and Access Management for B2C Core, enhanced option
- Extend B2C Core with:
  - AI/ML-based security
  - Account takeover detection and protection
  - Centralized security dashboard
  - Seamless integration across enterprise systems
- Must be combined with SAP Customer Identity and Access Management for B2C Core
- How to purchase:
  - If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
  - Explore service plans, metrics, and pricing options at SAP Discovery Center.
- Payment method:
  - Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country
monthly price
ZAR 8,867.00
- In blocks of 10000 Active User per month
- Contract duration 3 to 60 months
- Auto-renewal
- Extend B2C Core with:
  - AI/ML-based security
  - Account takeover detection and protection
  - Centralized security dashboard
  - Seamless integration across enterprise systems
- Must be combined with SAP Customer Identity and Access Management for B2C Core
- How to purchase:
  - If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
  - Explore service plans, metrics, and pricing options at SAP Discovery Center.
- Payment method:
  - Payment via invoice is supported for all countries. Click “Buy now” to find out if payment via credit card is supported in your country

Add-ons to enhance your plan

SAP Customer Identity and Access Management for B2B, contacts
Manage digital identities and track user preferences and consent acrossthe entire customer and partner lifecycle.
- In blocks of 50000 Contacts
- Contract duration 3 to 60 months
- Auto-renewal
monthly price
ZAR 97,906.00
- In blocks of 50000 Contacts
- Contract duration 3 to 60 months
- Auto-renewal

See how customers are succeeding with SAP Customer Identity and Access Management

59% increase in contactable customers

Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.

Read the customer story

Centralising customer data

Find out how Grupo Axo enhanced the omnichannel customer experience by becoming more data driven and customer centric.

Read the customer story

100 billion activities managed

Discover how leading retailer Carrefour handles segregation of duties across its global operations.

Watch the video

View all customer stories

Technical information

SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

SAP Help Portal

Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimise SAP products.

Visit SAP Help Portal

See what analysts are saying about SAP

New customer data approach leads to big payoff

Elevate your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.

Read the white paper

KuppingerCole names SAP a CIAM leader

Explore an overview of the market for customer identity and access management (CIAM) solutions and discover why SAP is a leader in the space.

Read the report

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