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Connect with every customer

Engage customers through connected, customer-centric processes that improve experiences and maximise sales.

Product Overview

Our sales solutions can help you engage customers through connected, customer-centric processes that improve experiences and maximise sales.

SAP Sales Cloud SAP CPQ SAP Dynamic Pricing by GK

See how customers are succeeding with SAP Sales Cloud

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Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Video
Whirlpool

Hear how Whirlpool creates the perfect store with intelligent sales tools that turn its sales representatives into trusted advisers.

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Customer Story
Rolls-Royce Power Systems AG

See how realigning sales processes transformed an engine manufacturer into a comprehensive solutions provider.

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Customer Story
Habesha

Explore how SAP’s cloud technology helps Habesha control sales channels and allows users to analyse valuable customer data.

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Customer Video
Productos Metalúrgicos

Hear how a leading distributor of hardware and vehicle parts deployed SAP solutions to improve customer and employee experiences.

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Online Event
Improve sales forecasting with sales intelligence

See how SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and drive revenue growth.

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Woman looking at sales data and analysis on a touch screen monitor
Online Event
Transform sales and service for better outcomes

Learn how the latest innovations in SAP Sales Cloud and SAP Service Cloud can help you gain a competitive edge.

Watch the webinar
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Online Event
Break down silos to deliver customer value and fuel growth

Learn how connecting sales and service drives customer loyalty, retention, and revenue in this webinar with guest IDC. 

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Online Event
Accelerate sales and boost revenue

Learn how Configure, Price, and Quote  empowers your sales reps in this webinar with guest Constellation Research. 

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Online Event
Transforming retail execution

Hear how Whirlpool uses intelligent sales tools that turn its sales reps into trusted advisors. 

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Online Event
Reimagine sales and service with guest Forrester

Transform your sales and service capabilities as you look ahead to the future.

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Online Event
Improve the sales experience for a better customer experience

Equip your sales team with the insights and tools to deliver exceptional customer service.

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Online Event
Unlock the value of your sales CRM

Explore new Sales Management Association research into the state of CRM adoption, where the technology is falling short, and opportunities to drive revenue growth.

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Online Event
Transform in-store sales execution to win at the shelf every time

Discover how SAP Sales Cloud helps consumer product companies empower field sales reps for retail execution and a competitive edge.

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Online Event
Explore the ROI of SAP CPQ with SAP and Forrester

Hear why B2B companies are turning to CPQ to get an edge on their competition from Forrester, TEI, and SAP.

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Video
Sales features of SAP Sales Cloud

Learn about lead and opportunity management, mobile, predictive analysis, and machine learning features in SAP Sales Cloud.

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Video
Introduction to SAP Sales Cloud

Get an introduction and high-level overview of SAP Sales Cloud.

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Online Event
Revenue management and the experience economy

Hear about the vital role of revenue management in the modern enterprise from IDC and SAP.

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Online Event
Leveraging strategic quote-to-cash

Learn how to optimise billing to deliver a seamless customer experience from guest speaker Lily Varon of Forrester.

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Solution Brief
Close deals faster by generating quotes quickly

Find out how the SAP CPQ solution can speed up the sales process and drive better results.

Read the solution brief
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Infographic 
Break down silos for better results

Get this IDC Infographic to see how bringing sales and service together empowers sales teams to deliver the best outcomes. 

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Solution Brief
Drive sales with customer-centric automation

Understand your customers better and meet their needs with SAP Sales Cloud.

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Analyst Report
Harness the power of your sales team

Learn about the benefits of modern sales performance management in this IDC Spotlight.

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White Paper
Align sales and service to deliver customer value

Get insight from IDC into how breaking down silos improves customer experience and fuels business growth.

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Solution Brief
Unlock the power of sales and service

Discover how you can boost customer retention and accelerate growth by connecting sales and service on a unified platform.

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E-Book
Create the perfect store to build brand loyalty

Discover how consumer products companies can connect with today's buyers.

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Solution Brief
Manage product complexity in manufacturing

Discover how manufacturing companies streamline the quote process and speed
sales with SAP CPQ.

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E-Book
Improve sales execution and boost revenue

Discover how unified territory and quota management solutions help optimise sales performance.

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E-Book
Fuel next-generation CPQ with AI

Consider how artificial intelligence (AI) in configure, price, and quote (CPQ) solutions speed up sales and provide a superior customer experience.

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E-Book
CPQ and variant configuration: A powerful pair

Integrate the SAP CPQ solution with variant configuration to drive efficiency and supercharge sales in manufacturing.

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Analyst Report
2020 Gartner Magic Quadrant for Sales Force Automation

If you’re evaluating CRM solutions, we believe this comprehensive report provides valuable insight.

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Solution Brief
Transform retail execution

Deliver the right product at the right time, place, and price to win at the shelf every time.

Read the solution brief
Photo of two businesswomen discussing quote-to-cash processes
E-Book
Take quote-to-cash to the next level

Learn how to evolve your quote-to-cash processes to meet increased customer demands with agile billing and CPQ.

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E-Book
Pipeline management and forecasting

Find out how automated tools, AI, and clean data can improve sales forecasting.

Read the e-book

*Gartner, Magic Quadrant for Sales Force Automation, Theodore Travis, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, 28 July 2020.

**Gartner, Magic Quadrant for Configure, Price and Quote Application Suites. Mark Lewis, Dayna Ford, 28 September 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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