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Sales

Deliver connected sales experiences that accelerate the buying process and turn customers into advocates.
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Connect with every customer

Engage customers through connected, customer-centric processes that improve experiences and maximise sales.

Product Overview

Our sales solutions can help you engage customers through connected, customer-centric processes that improve experiences and maximise sales.

SAP Sales Cloud SAP CPQ SAP Dynamic Pricing by GK

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Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Video
Whirlpool

Hear how Whirlpool creates the perfect store with intelligent sales tools that turn its sales representatives into trusted advisers.

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Customer Story
Habesha

Explore how SAP’s cloud technology helps Habesha control sales channels and allows users to analyse valuable customer data.

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Customer Video
Productos Metalúrgicos

Hear how a leading distributor of hardware and vehicle parts deployed SAP solutions to improve customer and employee experiences.

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Online Event
Improve sales forecasting with sales intelligence

See how SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and drive revenue growth.

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Online Event
Transform sales and service for better outcomes

Learn how the latest innovations in SAP Sales Cloud and SAP Service Cloud can help you gain a competitive edge.

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Online Event
Break down silos to deliver customer value and fuel growth

Learn how connecting sales and service drives customer loyalty, retention, and revenue in this webinar with guest IDC. 

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Online Event
Accelerate sales and boost revenue

Learn how Configure, Price, and Quote  empowers your sales reps in this webinar with guest Constellation Research. 

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Online Event
Transforming retail execution

Hear how Whirlpool uses intelligent sales tools that turn its sales reps into trusted advisors. 

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Online Event
Reimagine sales and service with guest Forrester

Transform your sales and service capabilities as you look ahead to the future.

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Online Event
Improve the sales experience for a better customer experience

Equip your sales team with the insights and tools to deliver exceptional customer service.

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Online Event
Unlock the value of your sales CRM

Explore new Sales Management Association research into the state of CRM adoption, where the technology is falling short, and opportunities to drive revenue growth.

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Online Event
Transform in-store sales execution to win at the shelf every time

Discover how SAP Sales Cloud helps consumer product companies empower field sales reps for retail execution and a competitive edge.

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Online Event
Explore the ROI of SAP CPQ with SAP and Forrester

Hear why B2B companies are turning to CPQ to get an edge on their competition from Forrester, TEI, and SAP.

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Video
Sales features of SAP Sales Cloud

Learn about lead and opportunity management, mobile, predictive analysis, and machine learning features in SAP Sales Cloud.

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Video
Introduction to SAP Sales Cloud

Get an introduction and high-level overview of SAP Sales Cloud.

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Online Event
Revenue management and the experience economy

Hear about the vital role of revenue management in the modern enterprise from IDC and SAP.

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Online Event
Leveraging strategic quote-to-cash

Learn how to optimise billing to deliver a seamless customer experience from guest speaker Lily Varon of Forrester.

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Analyst Report
2021 Gartner® Magic Quadrant™ for Sales Force Automation*

If you’re evaluating CRM solutions, we believe this comprehensive report provides valuable insight.

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Analyst Study
Discover the economic impact of SAP Sales Cloud

Learn about the quantifiable benefits of SAP Sales Cloud when combined with SAP Service Cloud in this Forrester Consulting study.

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Solution Brief
Close deals faster by generating quotes quickly

Find out how the SAP CPQ solution can speed up the sales process and drive better results.

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Infographic 
Break down silos for better results

Get this IDC Infographic to see how bringing sales and service together empowers sales teams to deliver the best outcomes. 

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Solution Brief
Drive sales with customer-centric automation

Understand your customers better and meet their needs with SAP Sales Cloud.

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Analyst Report
Harness the power of your sales team

Learn about the benefits of modern sales performance management in this IDC Spotlight.

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White Paper
Align sales and service to deliver customer value

Get insight from IDC into how breaking down silos improves customer experience and fuels business growth.

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Solution Brief
Unlock the power of sales and service

Discover how you can boost customer retention and accelerate growth by connecting sales and service on a unified platform.

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E-Book
Create the perfect store to build brand loyalty

Discover how consumer products companies can connect with today's buyers.

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Solution Brief
Manage product complexity in manufacturing

Discover how manufacturing companies streamline the quote process and speed
sales with SAP CPQ.

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E-Book
Fuel next-generation CPQ with AI

Consider how artificial intelligence (AI) in configure, price, and quote (CPQ) solutions speed up sales and provide a superior customer experience.

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E-Book
CPQ and variant configuration: A powerful pair

Integrate the SAP CPQ solution with variant configuration to drive efficiency and supercharge sales in manufacturing.

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Research Report
Get insights into the state of the CPQ market

Learn how your peers handle the configure, price, and quote process in this report by Capstone Insights.

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Solution Brief
SAP CPQ

Find out how configure, price, and quote software from SAP can help you increase sales and close deals faster.

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Solution Brief
Transform retail execution

Deliver the right product at the right time, place, and price to win at the shelf every time.

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E-Book
Take quote-to-cash to the next level

Learn how to evolve your quote-to-cash processes to meet increased customer demands with agile billing and CPQ.

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E-Book
Pipeline management and forecasting

Find out how automated tools, AI, and clean data can improve sales forecasting.

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*Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

**Gartner, Magic Quadrant for Configure, Price and Quote Application Suites. Mark Lewis, Dayna Ford, 28 September 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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