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Desktop view of SAP Sales Cloud connecting sellers to buyers

SAP Sales Cloud

When you truly understand your customers, you can improve sales engagements and build relationships that last.

Deliver exceptional sales experiences

By tapping into a 360-degree view of every customer and interaction, your sales organisation can deliver customer-centric sales engagements, leading to increased revenue and lifetime loyalty.


Let your sales organisation spend more time building relationships and engaging with customers. With the SAP Sales Cloud solution, you can streamline and automate critical selling processes and empower sellers with intelligent recommendations. 

  • Cloud deployment
  • Unified view of every customer
  • Smooth offline and online mobile experiences
  • Intelligent recommendations, insights, and analytics

The Future of B2B Sales: Are You Ready?

Explore how you can shape the future of selling at your organisation.

Increase your ROI with SAP Sales Cloud

Explore the economic impact of SAP Sales Cloud for your organisation – and calculate your potential ROI.



three-year return on investment.

6 month



customer view.

Build a business case

SAP named a Leader in Gartner’s 2021 Magic Quadrant for SFA*

Examine Gartner’s assessment of sales force automation (SFA) solutions and see why SAP is named a Leader in this Gartner report.

Explore the potential ROI of the SAP Sales Cloud solution

Learn how the SAP Sales Cloud and SAP Service Cloud solutions can help you boost your bottom line in this Forrester study.

Frequently Asked Questions

SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded artificial intelligence (AI) that provides recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI performs continuous correlation analysis to identify links between seller behaviour, opportunity win rate, and other complex variables. This allows sales managers to easily assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.

SAP Sales Cloud includes specialised "perfect store” functionality to help you create retail execution action plans, optimise visit logistics, and improve the efficiency of on-site activities. Dynamic visit surveys and planograms guide retail execution activities, while unifying store audit information, to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be used to improve resource allocation, execution strategy, and store performance across extended distribution networks. 

SAP Sales Cloud can help you identify actionable customer insights by centralising critical data for a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Meanwhile, intuitive visualisations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.

B2B selling has become increasingly complex, and leading organisations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within SAP Sales Cloud provides a framework to help you understand and respond to customer needs with an interactive, value-driven approach that's shaped by real-time data.

Yes, organisations can leverage dynamic visit planning functionality within SAP Sales Cloud to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilises real-time and historical data to dynamically optimise how and when field sales and retail execution staff visit customer locations.

Questions? Get in touch!

*Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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