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CRM and CX Knowledge Center

Explore our knowledge centre for trends, research, and resources from CX experts.

Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

Experience the latest CX solutions from SAP

Get ready to meet the moment

Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.

Drive profitable B2B e-commerce outcomes

Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform. 

Build customer loyalty and trust

See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale. 

Learn more about SAP Customer Experience solutions

View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.

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* Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Ant Duffin, Joseph Enever, 18 July 2022    

Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, Yanna Dharmasthira, 10 August 2022

* Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

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