
Stand out by understanding your customers
Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands.

Engage with seamless, personalised experiences
Build customer trust and deepen customer relationships with greater insight and agility.

fulfil your promises to customers and the brand
Use real-time business intelligence to enable fast analysis and confident decision-making across the organisation, while delighting customers and optimising marketing performance.

Drive demand and growth for B2B marketing with SAP Marketing Cloud
Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

Build a business case to elevate your e-commerce marketing
Choose a 2020 Gartner Magic Quadrant Leader for Multichannel Marketing Hubs
Find out why SAP has been named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth year in a row.*
Discover a strategy for e-commerce marketing planning and measurement
Now more than ever before, your e-commerce marketing needs agile planning and measurement. Find out how to achieve this mission-critical goal.
Training and Certification for SAP Marketing Cloud
Achieve your strategic goals with the right knowledge and experience.
Boost expertise
Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.
Empower your team
Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.
Access on-demand resources
Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.
Get started with SAP Marketing Cloud
- View how-to videos on using software features and functions
- Watch webinars and attend expert events for the latest updates, insights, and advice
- Get information about our releases, service availability, and cloud support
SAP Customer Experience Services
Transform your business faster with services and support from SAP.

Get an overview of services for SAP Marketing Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.
Partner Ecosystem
Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.
SAP Marketing Cloud Resource Center
Support the end-to-end customer journey
Explore the other cloud solutions in the SAP Customer Experience portfolio.
SAP Customer Experience solutions
See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.