Stand out by understanding your customers
Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands.
Engage with seamless, personalised experiences
Build customer trust and deepen customer relationships with greater insight and agility.
fulfil your promises to customers and the brand
Use real-time business intelligence to enable fast analysis and confident decision-making across the organisation, while delighting customers and optimising marketing performance.
Drive demand and growth for B2B marketing with SAP Marketing Cloud
Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.
Build a business case to elevate your e-commerce marketing
Choose a 2020 Gartner Magic Quadrant Leader for Multichannel Marketing Hubs
Find out why SAP has been named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth year in a row.*
Discover a strategy for e-commerce marketing planning and measurement
Now more than ever before, your e-commerce marketing needs agile planning and measurement. Find out how to achieve this mission-critical goal.
Training and Certification for SAP Marketing Cloud
Achieve your strategic goals with the right knowledge and experience.
Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.
Empower your team
Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.
Access on-demand resources
Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.
Get started with SAP Marketing Cloud
- View how-to videos on using software features and functions
- Watch webinars and attend expert events for the latest updates, insights, and advice
- Get information about our releases, service availability, and cloud support
SAP Customer Experience Services
Transform your business faster with services and support from SAP.
Get an overview of services for SAP Marketing Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.
Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.
SAP Marketing Cloud Resource Center
Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.
Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.
Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.
Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.
Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.
Find out how social media plus account-based marketing can help deliver B2B marketing success.
See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualise and discover hidden trends and micro-segments.
Bring intelligence into your marketing organisation to make data-driven decisions that will help you identify the right customers and deliver the best customer experiences.
See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.
Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.
See how you can better align your sales and marketing channels to grow revenue and deliver more personalised customer experiences.
Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.
Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.
Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.
Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.
In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.
Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.
How can sales and marketing functions best align to develop, amplify, optimise, and realise an exceptional – and exceptionally effective – customer experience?
Support the end-to-end customer journey
Explore the other cloud solutions in the SAP Customer Experience portfolio.
SAP Customer Experience solutions
See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.