SAP Engagement Cloud features

Activate data for real-time engagement

Influence demand, revenue, and retention with interactions based on operational and customer data.

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Unified data powers real-time personalisation

Dynamically tailor content, offers, and journeys to each customer.

 

Trusted, usable insights from raw signals

Raw data services drive execution across enterprise use cases.

 

Enterprise data access and activation

Engage customers with real-time data activated through SAP Business Data Cloud and connected to analytics, SAP Cloud ERP, and SAP Business Technology Platform.

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With SAP Customer Experience solutions, our teams have access to in-the-moment customer data insights, allowing them to communicate consistently with our customers across every interaction, every brand, and every channel.
Eduardo Lemos Felippelli, Head of CRM and Analytics, Grupo Axo SAPI de CV
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Engage with SAP Online

Watch on demand and hear how forward-thinking leaders are reimagining connections across marketing, customer experience, and more.

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Improve marketing engagement with AI

Transform your daily workflow with Joule agents that surface insights, automate tasks, and connect processes end to end.

Enterprise-wide personalisation

Deliver more relevant experiences and improve efficiency with AI informed by advanced business context.

 

Predictive insights and recommendations

Make more informed decisions using natural language guidance tailored to your data.

 

Campaign creation and optimisation

Build and refine campaigns faster using AI-supported segmentation, content generation, and visual personalisation across workflows.

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People may not buy another guitar for two years, so they wouldn’t want to get an email every week just about guitars. [These automations are] about driving them to our content, stores, and mobile app across different touchpoints.
Jonathan Martz, CRM Manager, Gibson
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Connect experiences across the business

Orchestrate timely, relevant, connected interactions at scale using shared context and AI insights.

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Cross-channel journeys

Orchestrate consent-based journeys that span email, mobile, web, digital ads, and more to engage customers wherever they are.

 

Real-time signals

Connect sales, service, and loyalty teams by activating coordinated customer journeys.

 

Automated workflows

Define triggers based on real-time business events such as orders, inventory, service tickets, and loyalty milestones.

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What we needed was one central point [for PUMA data]. As a marketer, I can use SAP Engagement Cloud to do my segmentation, to do customer profiling—and all of that can happen without me having to get IT involved on a regular basis.
David Witts, Senior Manager CRM, Global E-Commerce, PUMA
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Scale operations with enterprise flexibility

Maintain security, control, and performance while engaging brands, regions, and business areas consistently.

Governed AI that accelerates transformation

Activate customer data and scale AI confidently with built‑in security, governance, and brand knowledge.  

 

Connected data and consistent models 

Scale global operations across SAP Sales Cloud, SAP Service Cloud, and SAP Commerce Cloud portfolios. 

 

Scaled, multi-brand, and multi-region operations 

Align APIs to SAP’s open data model to enable integration across B2B and B2C operations. 

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Latest release highlights and road map

Release highlights

Learn about omnichannel and AI innovations that help improve productivity, inspire creativity, and power personalised customer engagement.

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Additional features

Check out our latest innovations including expanded channel capabilities, new data connectors and APIs, plus AI-powered content and analytics for marketers.

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Road map

Explore planned innovations, features, and functionalities for SAP Engagement Cloud.

View road map priorities