SAP Emarsys

Reach customers where they are with AI-powered omnichannel engagement across to drive loyalty and fuel business growth.
New product launch dashboard on SAP Emarsys Customer Engagement

What is SAP Emarsys?

SAP Emarsys is an AI-driven omnichannel engagement solution that can help deliver personalised, contextual promotional and transactional messages across every channel.

Product finder in SAP Emarsys Customer Engagement
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Build loyalty and grow customer lifetime value with seamless omnichannel experiences

  • Connect data and channels to personalise omnichannel engagement.

  • Drive growth with solutions that use built-in intelligence for insights and guidance.

  • Engage across commerce sites and sales interactions with context-aware experiences.

  • Respond to market shifts with intelligent automation that personalises campaigns at scale.

December 11, 2025
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Key benefits

Create personalised customer experiences

Activate real-time data and predictive AI insights to create relevant content and personalised offers that convert first-time buyers and encourage repeat purchases.

 

 

Streamline omnichannel engagement

Use intelligent orchestration to build seamless customer journeys and provide consistent, context-aware messaging across e-mail, web, SMS, push, mobile wallet, and digital ads.

 

 

 

Measure marketing impact

Equip teams with AI-powered reporting and analytics to understand the business impact of every campaign, segment, and channel—allowing you to optimise with confidence.

 

 

Key features

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Personalised omnichannel engagement

  • Use customer data with native SAP CX integrations to increase intelligent, connected experiences across every touchpoint.

  • Generate new revenue streams faster with pre-built AI-enhanced templates that accelerate time-to-value.

  • Create, automate, and scale one-to-one omnichannel campaigns with embedded AI that adapts to customer behaviour in real time.

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Channel-agnostic, AI-powered personalisation

  • Optimise marketing performance with real-time data-driven insights and analytics.

  • Personalise every customer interaction using AI-driven, tailored content and adaptive recommendations across any channel.

  • Deliver contextual, targeted engagement across the entire customer experience to strengthen relationships and grow lifetime value.

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Real-time, consistent loyalty experiences

  • Strengthen consumer relationships by creating meaningful interactions in key moments.

  • Drive measurable growth using predictive insights that enable smarter targeting and relevant personalisation.

  • View your organisation’s impact across revenue growth, retention, repeat purchases, and loyalty with intelligent performance insights.

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B2B account engagement at scale

  • Connect marketing, commerce, and sales data to power intelligent, coordinated engagement across the account journey.

  • Launch B2B campaigns faster with pre-built use cases and AI-powered targeting and personalisation.

  • Stay proactive and aligned using unified AI-supported collaboration between sales and marketing.

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See how customers are succeeding with SAP Emarsys

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Take an interactive product tour

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Explore key omnichannel engagement features in our interactive product tour for SAP Emarsys.

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SAP Emarsys is recognised with peer-review awards

G2 positioned SAP Emarsys as an industry leader across numerous digital marketing categories.

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B2B Buyer Loyalty Index 2025

Learn how companies can build trust and drive loyalty-led growth by connecting data, personalising interactions, and aligning customer experience with core operations.

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2025 Global Customer Loyalty Index

For the fifth year, SAP Emarsys has explored what drives customer loyalty. We surveyed 12,041 general respondents in the US, UK, Germany, Australia, and UAE.

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AI in Retail: Advancing in the Engagement Era

In spring 2025, SAP Emarsys conducted research among 10,000 consumers and 1,250 marketers around the globe to dig deep into attitudes toward AI.

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See what analysts are saying about SAP

SAP is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalisation Engines

For a sixth consecutive time, we’re recognised in the Leaders Quadrant.*

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SAP is a Leader in IDC MarketScape

SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

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Discover related solutions from SAP and our partners

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SAP Customer Data Platform

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SAP Sales Cloud

Boost sales performance and drive growth with personalised marketing and account engagement​.

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Frequently asked questions

Customer lifetime value (CLTV) increases when a brand builds meaningful customer relationships and strengthens consumer loyalty. The SAP Emarsys solution helps companies achieve this critical goal by delivering highly personalised omnichannel marketing engagements, which result in customers purchasing more often and spending more on goods and services.

 

Personalisation is key to increasing CLTV. Read this report to analyse personalisation engine vendors and find the right fit for your business.

SAP Emarsys is the omnichannel customer engagement platform from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale AI-powered, personalised omnichannel marketing campaigns that deliver business outcomes that grow customer lifetime value (CLV).

 

SAP Emarsys helps marketers:

  • Connect across the entire customer experience

  • Make insightful data-driven decisions

  • Adapt to market needs with speed and agility

Yes. SAP Emarsys has built-in marketing analytics tools that allow businesses to accurately measure marketing and commercial impact, make smarter data-driven decisions, and forecast campaign performance to drive the best outcomes.

Yes. SAP Emarsys empowers marketers to deploy marketing automation across channels more easily, from single-channel campaigns to sophisticated personalised omnichannel journeys.

Yes. SAP has marketing solutions for B2C companies that span the back office to the front office and the lead-to-cash lifecycle.

SAP Emarsys is the omnichannel customer engagement solution from SAP Customer Experience. This solution is purposely built to empower marketers to deliver personalised, cross-channel marketing campaigns and increase CLTV. Its core capabilities include:

  • Integrated data layers

  • Channel-agnostic personalisation engine

  • Marketing automation

  • Built-in intelligence, analytics, and reporting

  • More than 60 pre-built strategies and tactics for different industries and verticals

  • Omnichannel applications and integrations

  • Integrated loyalty solutions

Yes. SAP has marketing solutions for B2B companies that span the back office to the front office and the lead-to-cash lifecycle.

The account engagement option for SAP Emarsys Customer Engagement builds on the core omnichannel customer engagement solution and helps marketing support sales through:

  • A shared customer view across sales, marketing, commerce, and more

  • Omnichannel marketing automation

  • Collaborative and on-behalf marketing campaigns

  • Prebuilt B2B industry tactics

  • Accurate reporting of marketing campaign impact on revenue

*Gartner, Magic Quadrant for Personalisation Engines, by Penny Gillespie, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Jason Daigler, 4 February 2025
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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