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Customer profile timeline in SAP Customer Data Platform

SAP Customer Data Platform

Enterprise-wide customer insights can help you better engage with customers to increase conversion and strengthen retention.

Boost revenue using insights from an enterprise customer data platform

Business growth and market expansion are key to your continued success. Our enterprise-grade customer data platform can help you personalise engagements across channels to better connect with customers and keep your business moving forward.


By bridging online and offline data, SAP Customer Data Platform can help you understand your customers and deliver relevant, trusted, and personalised engagements.

  • Native connection with ERP for supply chain optimisation and product innovation
  • Access to customer profile views for use cases that fit your business needs
  • Respect for customer data privacy by maintaining the purpose of customer data
  • Real-time access to customer insights to deliver personalised experiences

Elevate your customer data strategy

Learn the keys to building a customer data foundation from HBR.

See how customers are succeeding with SAP

Creating personalised finance solutions in real time

See how TEND strengthens customer retention by delivering personalised experiences in real time to millions of users, each with unique financial situations.

Build a business case

Explore our interactive demo

See firsthand how you can use our customer data platform solution to grow revenue, reduce IT strain, and transform into a customer-centric enterprise.

Grow revenue through personalisation

Explore insights from 451 Research, part of S&P Global Market Intelligence, that show how a customer data platform can make sales surge.

Questions? Get in touch!

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