SAP Customer Data Platform
Activate rich customer insights to deliver hyper-personalised experiences in real time, while honoring the data’s purpose.
Grow your business by truly knowing your customers
Deliver value by understanding who your customers are and how they want to engage with our customer data and CIAM solutions.
Our customer data management solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalised experiences.
Activate rich customer insights to deliver hyper-personalised experiences in real time, while honoring the data’s purpose.
Identify customers and deliver exceptional digital experiences that adapt to their behaviours seamlessly.
Optimise B2B value networks by speeding time to market, simplifying identity lifecycle management, and mitigating risks.
Build customer trust and protect your business by addressing GDPR, CCPA, and other data privacy regulations.
Deliver seamless experiences, build trust, and activate insights for omnichannel
engagement in B2C and B2B relationships.
Roberto Fedele, CIO, Valora Group Watch the videoWe chose SAP Customer Data Cloud because it offered the most comprehensive and ideal solution on the market. Especially in order to build on a multi-app platform and use microservices that can be transferred multiple times to different apps and use cases.
Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.
Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.
Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.
Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.
Transform your business faster with services and support from SAP.
Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.
Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.