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Grow your business by truly knowing your customers
Deliver value by understanding who your customers are and how they want to engage with our customer data and CIAM solutions.
Explore the latest research on B2B customer trends
Deliver exceptional cross-channel customer experiences with customer data platforms
The Forrester Wave™: Customer Identity and Access Management, Q4 2020 report
Build a dynamic customer data foundation
Our customer data management solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalised experiences.
Personalise engagements to strengthen relationships
Deliver seamless experiences, build trust, and activate insights for omnichannel
engagement in B2C and B2B relationships.
Roberto Fedele, CIO, Valora Group Watch the videoWe chose SAP Customer Data Cloud because it offered the most comprehensive and ideal solution on the market. Especially in order to build on a multi-app platform and use microservices that can be transferred multiple times to different apps and use cases.
Strengthen customer trust in the era of GDPR, CCPA, and beyond
Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.
Take a customer-centric approach to global data privacy
Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.
Address key requirements for GDPR, CCPA, and LGPD
Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.
See how BCD Travel provides personalised service and support
Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.
What are experts and analysts saying about customer data solutions from SAP?
Forrester: SAP is a leader in CIAM solutions
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
SAP Customer Data Cloud is named a CIAM leader
Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.
KuppingerCole assesses SAP Customer Data Cloud
Read an analyst’s view of how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.
SAP Customer Data Cloud Resource Center
Get started with customer data solutions from SAP
- View how-to videos on using software features and functions
- Watch webinars and attend expert events for the latest updates, insights, and advice
- Get information about our releases, service availability, and cloud support
Follow the learning journey for SAP Customer Data Cloud
Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.
SAP Customer Experience Services
Transform your business faster with services and support from SAP.
Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.
Explore the partner ecosystem for SAP Customer Data Cloud
Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.
Support the end-to-end customer journey
Explore the other cloud solutions in the SAP Customer Experience portfolio.
SAP Customer Experience solutions
See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.