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Customer Data

Climb to new levels of customer centricity, boost revenue, and lower costs with customer data solutions from SAP.
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Grow your business by unlocking the power of customer data

Use data-driven insights to understand your customers, engage with them confidently, and deliver on your brand promises.

Product Overview

Our customer data solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalised experiences.

SAP Customer Data Platform SAP Customer Identity and Access Management (CIAM) for B2C SAP Enterprise Consent and Preference Management SAP Customer Identity and Access Management (CIAM) for B2B

See how customers are succeeding with SAP

Frequently Asked Questions

Customer data solutions from SAP formed when SAP purchased Gigya in 2018. We offer enterprise-ready solutions focused on customer identity and access management (CIAM), consent and preference data management, B2B partner lifecycle management, and customer data platforms (CDPs).

Contrary to traditional identity access management (IAM), customer identity and access management (CIAM) is focused on the customer experience (CX). SAP CIAM for B2C uses a single cloud platform that enables brands to:

  • Remove friction at registration and login through customer identity management
  • Provide secure authentication across digital properties and devices
  • Build robust customer profiles based on first-party, permission-based data
  • Govern profiles and orchestrate them in near real time with other engagement solutions to deliver personalised experiences

With SAP CIAM for B2C, your brand can turn anonymous online visitors into known, loyal customers. 
 

Learn more about SAP CIAM for B2C.

Brands can break customer trust by not providing enough transparency about how personal data gets used and by not offering customers control over their personal data. This leads to brand reputation damage and heightened risk of data privacy regulatory violations. Through our enterprise consent and preference management (ECPM) software, as well as our customer data platform (CDP), you can:

  • Give customers the transparency and control they demand
  • Honor the purpose of customer data at every stage of the customer relationship
  • Address data privacy regulations, such as GDPR and CCPA

Learn more about SAP Enterprise Consent and Preference Management.

Learn more about SAP Customer Data Platform.

SAP has designed a cloud-native platform with elevated abilities to help your business increase acquisition, retention, and loyalty. It ingests and processes the massive amounts of customer data across your enterprise. Through its data governance and data privacy capabilities, you can honor the purpose of customer data at every stage of the customer relationship. With its real-time data activation, you can fuel accurate and in-the-moment engagement across every single touch point – online and offline.
 

Learn more about SAP Customer Data Platform.

The three key customer data management points for navigating GDPR, CCPA, LGPD, or any other data privacy regulation are:

  • Providing transparency into how you collect and process customer data by presenting clear requests for consent, managing those requests as business needs change, and storing consent data in a searchable and audit-ready repository
  • Giving customers control over their personal data and addressing the data subject access rights detailed in the applicable regulations
  • Honoring the purpose of customer data collection and processing at every stage of the customer relationship

Learn more about addressing data privacy regulatory requirements.

Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Story
Countdown

Learn how Countdown offers omnichannel experiences that delight customers at more than 180 grocery stores across New Zealand.

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Customer Video
Casey’s

Find out how Casey’s improved customers’ shopping experiences with a new and improved app that generates 60% of its revenue.

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Customer Video
Valora

See how Valora delivers personalised customer experiences in its first chain of cashier-free convenience stores with help from SAP Customer Data Cloud. 

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Customer Story
News DNA

Learn how valuable customer insights enable News DNA to improve content strategy and attain higher customer retention rates.

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Customer Video
BCD Travel

Learn how BCD Travel is building its third-generation traveler identity
management system for better customer service with SAP Customer Data Cloud.

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Customer Video
FranklinCovey

See how FranklinCovey scales its business and keeps customer data secure with SAP Customer Data Cloud.

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Customer Video
dōTERRA

Discover how doTerra delivers an improved customer experience and grows its business.

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Customer Story
Globus

Find out how SAP Customer Data Cloud helps Globus, one of Germany's most popular multipurpose shopping destinations, improve the customer experience with rewards programmes and other services.

Read the customer story
Demo
See SAP Customer Data Platform in action

Learn how SAP Customer Data Platform can help you grow your business.

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Online Event
Create a business case for customer data platforms

Discover why experts from Constellation Research and SAP Customer Experience solutions believe customer data platforms can help grow your business.

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Online Event
Find out what’s hot in the customer data kitchen

See experts from SAP Customer Experience solutions explore the benefits of customer data solutions while tasting spicy hot wings.

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Online Event
Pave a path to data-driven customer experiences

Learn why a foundation for customer data is key to delivering market-differentiating experiences in today’s digital-first economy.

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Online Event
Hear compelling customer experience stories

Check out Customer Confidential, a webinar series that explores the hottest topics in data, commerce, and customer experience.

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Online Event
Explore the cutting edge of data-driven customer experience

Join experts from SAP, Netconomy, and KuppingerCole to explore why you should consider a customer data platform as a customer experience strategy centerpiece. 

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Video
Build customer trust through consent-based engagement

See how a holistic consent and preference data management solution can build customer trust and protect against regulatory risk.

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Video
Turn anonymous visitors into loyal customers

Find out how SAP CIAM and consent data management solutions can help you build trusted customer relationships.

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Video
Explore SAP Enterprise Consent and Preference Management

Build trust with transparency and address global and regional data privacy regulations.

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Online Event
Three keys to Maxim Integrated’s digital transformation success

Discover how Maxim Integrated drives world-class digital experiences with first-party data.

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Online Event
How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn about the customer experience benefits of centralising B2B customer data management.

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Online Event
Data privacy is going mainstream

Join a panel of data privacy and customer experience experts to explore why customer trust is the link between exceptional customer experiences and regulatory compliance with GDPR, CCPA, and beyond.

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Industry Brief
How retailers can build lasting customer loyalty

Find out how to create a single picture of a customer across all channels to deliver personalised engagement at scale.

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Report
Provide a new level of personalisation

Create exceptional data-driven customer experiences with insights from business and IT leaders gathered by Oxford Economics.

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Analyst Report
Exceeding customer expectations with a next-generation customer data platform

See how customer data platforms can activate exceptional customer experiences in this report from 451 Research, part of S&P Global Market Intelligence. 

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Analyst Report
Forrester: SAP is a leader in CIAM solutions

See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report. 

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Solution in Detail
Better together: SAP Customer Data Cloud and SAP Commerce Cloud

Find out how your business can benefit from integrating SAP Customer Data Cloud with SAP Commerce Cloud.

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Solution in Detail
Better together: SAP Customer Data Cloud and SAP Marketing Cloud

Discover the benefits of integrating SAP Customer Data Cloud with SAP Marketing Cloud.

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Solution Brief
Building more trusted and valued customer relationships

See how SAP Customer Data Cloud can help your business build better relationships with customers through transparency and trust.

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Solution Brief
Developing trusted business relationships

Discover how SAP Customer Identity and Access Management for B2B can help you build trusted business-to-business relationships at scale.

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General Brochure
SAP Customer Identity and Access Management for B2C

Consider a single cloud platform solution that can help you turn unknown online visitors into known, loyal customers.

Read the report
General Brochure
SAP Enterprise Consent and Preference Management

Find out how this cloud platform helps build trust with customers and address data privacy and protection requirements.

Read the report
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