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Wholesale Distribution

Expand beyond traditional industry boundaries and become a proactive, insight-driven distributor.

Explore the impact of the COVID-19 pandemic on wholesale distribution

Wholesale distributors need tools to adapt and be resilient. Learn how SAP can help your employees and customers get resources to respond quickly and work toward recovery.

New business models and services are needed to compete in a new economy

SAP enables wholesale distributors to drive new revenue sources, reduce costs, and differentiate your business by simplifying digital transformation and supporting new business models and customer-specific services.

See how customers are succeeding with SAP

SAP Road Map for Wholesale Distribution

Explore our wholesale distribution road map to learn about current industry solutions, planned innovations, and future direction.

Current release highlights

  • Demand-side forecast collaboration to include external partner forecasts in the planning process
  • Invoice automation with machine learning and invoice monitoring to handle exceptions
  • Increased integration between SAP solutions and SAP Global Batch Traceability 
  • Integration of SAP Intelligent Sales Execution to SAP Sales Cloud and SAP Service Cloud

Upcoming innovations

  • New machine learning forecasting algorithms
  • Conversational voice interfaces and machine learning
  • Extended warehouse optimisation capabilities, such as MFS enhancements and robotic integration
  • Insight on what drives people to a Web page with the integration of Google Analytics 

Future plans

  • Enable forecast automation and inclusion of advanced algorithms 
  • Use machine learning and data prediction to automate procurement processes 
  • Provide a business network for logistics collaboration with a focus on SAP Transportation Management 
  • Implement additional account-based marketing, content marketing, and lead-to-revenue capabilities

Get the facts

41 %

of wholesalers surveyed call e-commerce their top sales channel, an increase from 31% in the same survey a year earlier.

Digital Commerce 360 report

86 %

of customers are willing to pay more for a better customer experience.

American Express and Ebiquity report

3 X

faster quote-to-order process when quotes are configured by a configure-price-quote.

SAP Performance Benchmarking

Simplify and improve the way you work with your customers and suppliers

Transform and differentiate your business

Optimise processes, evolve existing services, and go above and beyond what your peers have to offer by leveraging intelligent technologies to become an intelligent enterprise.

Drive profitable growth in wholesale distribution

Discover how distributors must leverage an integrated, intelligent foundation of technology and best practices to adopt a culture of continuous improvement.

Find wholesale distribution software tailored to your needs

Run flexible, tightly integrated processes to achieve operational excellence – from demand planning and CRM to inventory and supply chain management.


Learn how you can adopt industry best practices for your wholesale distribution enterprise by using a proven technology framework. Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for Wholesale Distribution.

SAP Model Company for Wholesale Distribution

Become a digital leader with a prepackaged service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry. 

What are the leading analysts saying about SAP?

Become a best-run midsize wholesale distributor

Find out how midsize wholesale distributors are finding new ways to drive revenue, empower employees, and respond to customer needs.

Exceed expectations with the latest IT innovations

Stay competitive and win in the experience economy

Learn how wholesale distributors are reimagining their business models to meet evolving customer demands and succeed in the experience economy, even as more B2B digital business is sold directly to consumers.

Close the B2B experience gap to boost business

Find out how you can meet buyers’ expectations and gain a competitive edge with technology that transforms and enhances the commerce experience from end to end.

Get the latest news and trends from experts

Magnus Meier
Global Head for the Wholesale Distribution Industry

The secret to building an amazing B2B customer experience

Find out nine ways your B2B customer experience strategy can reward your customers right now.

Lynn Lupo
Solution Manager for Global Wholesale Distribution

The rise of made-to-order services in distribution

Learn why wholesale distributors must evolve into service providers to survive and thrive in today’s market.

Paul Pretko
Industry Advisor for Wholesale Distribution

Investment in technology during the downturn

Explore how distributors can prepare for an economic rebound by investing in intelligent enterprise technology during difficult times.

Communities and Events

SAP for Wholesale Distribution Community

Network with industry experts through blogs, discussions, and other resources to find out how you can reduce days sales outstanding and align your B2B commerce processes with customer expectations – to ultimately run your wholesale distribution business better. 

Manage your wholesale distribution business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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