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Sports & Entertainment

Optimise sports and entertainment experiences by using real-time insights to personalise customer engagements.

Engage athletes, teams, and fans with innovative technologies

Win on the field, on the screen, and on the world stage when you gain a deeper understanding of players, patrons, visitors, fans, and customers.

See how customers are succeeding with SAP

Solve your specific entertainment needs

Run efficient POS operations with flexibility

Create point-of-sale (POS) operations that cater to various retail and entertainment settings with the flexibility, scalability, and rich insights needed to grow the business.

Sports Analytics: Driving Innovation and Inspiring Performance Across Industries

Identifying and recruiting the right talent. Monitoring development and training employees to maximise their performance. 

Find sports and entertainment software tailored to your needs

SAP Sports One

Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance. 

SAP Event Ticketing

Boost your revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently, while utilising social media and mobile devices to increase ticket sales.

SAP Services and Support

We're working together to continually drive the successful business outcomes and value that matter most to you.

Our services and support portfolio is designed as an end-to-end, holistic experience that can help you transform your organisation, transition to the cloud, and continuously improve your business. Working together to get you there, and drawing on decades of customer experience and guidance, is the fastest way to see the full value of your SAP investment. 

SAP Sports One wins special mention at German Design Awards

SAP Sports One Match Analysis - 2020

Find out why SAP Sports One earned a special mention for Excellent Communications Design Interactive UX. The solution was developed using the design thinking method with the goal of meeting all requirements and user needs of sports teams.

Get the latest news and trends from experts

Tactics and technology team up at TSG Hoffenheim

Working closely with TSG Hoffenheim, SAP has augmented the SAP Sports One solution with the new tactics board app to optimise match preparation.

SAP Sports One keeps Rhein-Neckar Löwen roaring

SAP Sports One provides Rhein-Neckar Löwen with various tools for analysing match data, training information, and player health from a central repository.

SAP scores a three-point victory

The SAP Sports One solution was recently honored with three awards — a record number — at the Red Dot Award: Brands & Communication Design 2019, one of the most prestigious international design awards in the world.

Communities and Events

Join the SAP Community

Stay up to date on the latest innovations, trends, and solutions for sports and entertainment through blogs, discussions, and events – and find out how SAP can help your sports and entertainment business run better.

Manage your sports and entertainment business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Procurement and Networks

Streamline procurement processes across your organisation, driving compliance and control while cutting costs and risks.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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