Fashion
Fashion technology struts into the future
The future of fashion is virtual and immersive. You can get ahead of the trends with fashion technologies for a stylish digital world.
Fashion lifestyle brands take a stand
Data insights help fashion brands match customer lifestyles and values with curated content, style advice, and personalised shopping.
Digital fashion goes mainstream
Leading brands are using smart tech to capitalise on virtual fashion shows, explore fashion in gaming, track fashion NFTs, and more.
The fashion metaverse is in vogue
What is metaverse fashion? It’s a virtual closet that opens a world of immersive shopping and personalised brand experiences.
Omnichannel commerce gets personal
Omnichannel goes seamless, as digital solutions meld – and customise – fashion e-commerce, in-store, and social shopping experiences.
The fashion supply chain gets a makeover
The best fashion supply chains are using smart tech to support intelligent returns and circular processes to optimise inventory and be greener than ever before.
Sustainable fashion is always in style
Top brands are going digital to improve fashion sustainability, foster ethical sourcing, and reduce pollution and waste. Today’s consumers demand it.
Featured fashion solutions
SAP S/4HANA for fashion and vertical business
Run a profitable fashion and vertical business in real time and benefit from a single platform that supports every aspect of your business – from manufacturing to wholesale and retail channels.
SAP Intelligent Returns Management
Offer a smooth and transparent product returns process with AI-assisted routing, dispositioning, and analytics while maximising margins on returns and reducing carbon emissions.
SAP Commerce Cloud
Create engaging digital storefronts for any device and use AI to deliver hyperpersonalised e-commerce experiences, recommendations, and promotions that maximise conversions.
See how customers are succeeding with fashion solutions from SAP
Explore how fashion company PVH consolidated business processes across
manufacturing, wholesale, and retail to increase efficiency.
Learn how retailer Zalando digitally transformed its online fashion platform to better serve 35 million customers in 17 countries.
Learn how women’s wear brand Penti transformed the customer experience with real-time insights into business processes.
Find out how shoe manufacturer Allbirds created consistent experiences across its sales channels with a centralised global database.
What are the leading analysts saying about SAP?
Building sustainable fashion and apparel retailers
Sustainability must be more than a corporate responsibility initiative. Learn how fashion and apparel retailers can embrace and implement a holistic sustainability strategy at the core of enterprise transformation for success tomorrow.
Deliver hyperpersonalised marketing campaigns that turn shoppers into brand advocates – and provide exceptional shopper experiences in stores, online, and on mobile devices. Our fashion marketing and customer experience solutions give a real-time view of each customer and provide personalised, consent-based engagements at scale.
We’re leveraging SAP Commerce Cloud to support our growth, both by capturing more top-line sales and improving the customer experience.
Jim Ferolo, Vice President, Chief Information Officer, Maui Jim Inc.
Put the customer at the centre of your merchandising decisions – and increase conversion rates – with our fashion merchandise management software. You can anticipate customer style and market trends accurately, optimise pricing and promotions, and improve your day-to-day merchandise operations – from purchasing and allocation to performance.
Faster planning means we can stay on trend and be first to the shops with the latest styles. In the fashion business, this provides significant competitive advantage.
Yvonne Franklin, Product Director, beeline GmbH
Control, monitor, and automate manufacturing operations to streamline manufacturing for efficient, high-quality production and quality management and compliance. In addition, fashion industry software from SAP helps you reduce environment, health, and safety risks to help ensure safety and business continuity.
Source ethical and sustainable fashion efficiently, control risk and costs, and collaborate with a global supplier network. You can handle multiple collections each year, drive brand differentiation with innovative and private-label sourcing, and use AI-powered analytics to improve contract negotiations, optimise orders, and save money.
Get the right inventory to stores, warehouses, distribution centres, and customers at the right time. From the first mile to the last, our software can help you create transparent and customer-driven supply networks that anticipate demand, get the right styles to customers, and optimally fulfil demand from anywhere.
Retail solutions from SAP are playing a crucial role in helping us get the right products to the right stores at the right time, enabling us to work more efficiently and supporting rapid growth.
Yvonne Franklin, Product Director, beeline GmbH
Meet evolving shopper expectations and provide customers with smooth and consistent experiences across channels with our software for omnichannel retail and store operations. Store associates can use real-time customer and inventory data, delivering compelling personalised shopping experiences at scale – for every customer and at any touch point.
Get started with SAP's cloud solutions for fashion
SAP can help you start or enhance your fashion digital transformation – no matter where you are in your journey. If you have yet to move to cloud ERP, you can get started with the RISE with SAP solution. If you already have cloud ERP – from SAP or any other vendor – you can enhance your fashion capabilities with our industry cloud solutions.
RISE with SAP
RISE with SAP provides customers with complete business transformation as a service (BTaaS) in a single package. At its core is SAP S/4HANA Cloud, business process intelligence, technology credits, and more. RISE with SAP for fashion also includes:
Industry cloud solutions for fashion
Built by SAP and our partners on an open platform, SAP’s industry cloud solutions address specific industry needs for the fashion sector. Designed to work with your existing SAP and third-party systems, these specialised cloud applications can help you drive cost-effective transformation and sustainable growth.
Featured cloud solutions for fashion
SAP Omnichannel Promotion Pricing
Provide consistent promotional pricing on every retail sales channel, including social media storefronts, e-commerce sites, and physical stores – and earn loyalty for the long term.
SAP Omnichannel Point-of-Sale by GK
Deliver superior checkout experiences across channels. Our retail POS software offers rich omnichannel features, support for more than 60 countries, central device management, and more.
Omnichannel Digital Solutions and In-Store Data Collection for Physical Retail by Mercaux
Deliver superior omnichannel experiences with instant access to product information, company-wide inventory, digital content, customer profiles, checkout, and communications tools through a mobile app and self-service kiosks.
Explore your fashion resource centre
Explore how our current and upcoming solutions help fashion brands innovate.
Learn how fashion and apparel retailers can embrace and implement a holistic sustainability strategy in this playbook by Incisiv.
Explore innovative solutions developed by SAP partners that help you achieve sustainable supply chain and e-commerce operations.