SAP Global Sponsorships
Explore our focus areas
Through SAP solutions and innovations, we help our partners achieve greater success by improving performance, simplifying operations, and enhancing the fan experience.
SAP simplifies business operations for its sports partners, enabling leagues, teams, and organisations to become more efficient, profitable, and successful.
SAP enhances viewers' experiences at games, events, in arenas, and across mobile devices, providing insights and engagement opportunities that bring them closer to the action and their passions.
SAP is helping build the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when it counts.
Discover game-changing technology in sport
Love sport? Our Podcast brings you news about how technology is enhancing the fan experience, optimising player performance, and simplifying sports business operations.
Everyone is a fan of something
Whether you're a fan, player, or coach, technology is providing a competitive advantage for those that embrace it. How is it done? SAP partners with world-class players, teams, and leagues to create innovative solutions. Join host Bonnie D. Graham as she invites you to take an additional coffee break and listen to our new series on how technology is changing the game in sport.
Get the latest news and trends from experts
Learn more about sports, entertainment, and technology
Make a strategic sponsorship request
For strategic sponsorship requests in sport, the arts, and entertainment, please submit your proposal.