Skip to Content
Contact Us
Call Me Now Call Offline
SAP can call you to discuss any questions you have.
Chat Now Chat Offline
Get live help and chat with an SAP representative.
Contact Us
E-mail us with comments, questions or feedback.

SAP Entertainment Sponsorships

Entertainment Partnerships

Cirque du Soleil®

In 30 years Cirque du Soleil  has transformed from a small show in rural Quebec to an international phenomenon. SAP has simplified information for them across 27 bank accounts in 26 countries, 16,000 suppliers, 4,000 employees and 12m tickets sold yearly, moving business forward. Through SAP they are digitally transforming all business functions.**


Locatated in Hamburg, Germany, the Elbphilharmonie is Europe’s most technologically advanced and innovative concert venue, inspiring visitors from all over the world.

Levi’s Stadium

Levi’s Stadium, home of the NFL’s San Francisco 49ers, is often referred to as the Most Technologically Advanced Stadium. It hosted Super Bowl 50 in 2016 and embodies SAP’s vision to simplify game day experience and operations for players, employees, fans, and the stadium itself.

Madison Square Garden

Whether it is the New York Knicks, the New York Rangers, a clash of legendary opponents, or an enchanting performance, the Garden is a special place and an immense branding opportunity for SAP. Our SAP Story is seen by millions of fans in the concourses and in our suite. 

MetLife Stadium

MetLife Stadium is home to the New York Jets, New York Giants, and Tri-State fans everywhere. Our SAP Gate welcomes fans and gives them the opportunity to learn the numbers of the day's matchup, while our 50-yard-line suite lets our guests experience gameday right in the action. 

Now United

SAP has partnered with Now United, consisting of 14 members from 14 different countries seeking to unite the world through music and dance. With SAP's support, they will use SAP technology as a third unifier to help the group connect with fans around the globe and disrupt the music industry as we know it.

Team Liquid

The rise of digital gaming is real. SAP has partnered with Team Liquid, a highly successful, professional esports organization. The focus will be to collaborate on innovative technology solutions that deliver cutting-edge analytics to the team to improve overall performance in training and in competition.

See what the SAP community is saying

With SAP, the audience can be a part of the show using the TORUK – First Flight app.
The Madison Square Garden Company has announced a new, long-term technology and marketing partnership that makes SAP a Signature Partner of MSG.
There are some sports arenas in the United States that can only be described as iconic.

Explore the hottest topics in SAP Global Sponsorships


External News

The future is now at Cirque du Soleil
Reinvention is at the heart of Cirque du Soleil every day. Over the past 30 years, the company has...
Financial Post

Super Bowl 50 Host Committee Holds Sport Innovation Summit At Levi’s Stadium

This past Thursday, the Host Committee hosted the first-of-its-kind sports summit focused around the role of technology platforms in sports.


SAP Global Sponsorships

As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:

  • On the field – SAP is improving player preparation and performance through real-time, data insights
  • In the stands – SAP is reinventing the fan experience at games, in stadiums and across mobile devices, providing insights and engagement opportunities that bring them closer to their passion
  • In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful
**© Twentieth Century Fox Film Corporation. TORUK – The First Flight, is a trademark of Twentieth Century Fox Film Corporation. All rights reserved. Cirque du Soleil is a trademark owned by Cirque du Soleil and used under license.
Back to top