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SAP Global Sponsorships

SAP Ambassadors

SAP is helping build the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when it counts.


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Ernie Els

Golfer Ernie Els has more than 60 wins, including four majors. In 2011, his legendary status was confirmed when he was inducted into the World Golf Hall of Fame. The former World No. 1 is also known as "The Big Easy" due to his imposing physical stature and easy going persona.

Wim Fissette

Wim Fissette is a WTA veteran with four Grand Slams as a coach. As a committed user of SAP Analytics, he has found enormous success. For the 2018 season he teamed up with SAP Ambassador and WTA star Angelique Kerber, guiding her to victory at The Championships, Wimbledon, in July 2018. He is the current coach of two-time Grand Slam Champion, Victoria Azarenka. 

Ingrid Klimke

Ingrid Klimke is one of the most-followed equestrian athletes in the world on social media. She has appeared in five Olympics since 2000, winning two gold medals and one silver. Her amazing sense of courage, strength, and resilience is noticeable in every ride she takes.

David Leadbetter

David Leadbetter is widely regarded as the world's top golf instructor and is often recognized as the "man who invented the golf instruction industry.” David’s unmatched expertise and use of emerging technology make him a valued SAP ambassador.

Gary Paffett

Gary Parrett is a Formula E Driver racing for the HWA RACELAB team. He has teamed with SAP in the new all-electric racing championship. Gary’s unique perspective as one of 22 drivers will deepen SAP’s understanding and help us provide optimal solutions to the Mercedes Benz EQ Formula E Team.

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