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SAP Global Sponsorships

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SAP Global Sponsorships

As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:
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  • On the field – SAP is improving player preparation and performance through real-time data insights.
  • In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful.
  • In the stands – SAP is reinventing the fan experience at games, in stadiums and across mobile devices, providing insights and engagement opportunities that bring fans closer to their passion.
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SAP Sports 2017: Year in Review

In 2017, SAP reimagined sponsorships by amplifying the fan experience, enhancing player performance, and streamlining business operations. What will 2018 hold? Stay tuned...

Sports

 

National Hockey League (NHL)

The NHL’s biggest challenge? Making sure what takes place on the ice is compelling. Hear NHL commissioner Gary Bettman describe how they use SAP to let fans connect with the game in the ways that they want. 

Entertainment

 

Cirque du Soleil®

Cirque du Soleil’s innovative use of technology has made them the best show in the world. Hear Daniel Lamarre, president and CEO, explain why they chose SAP to help them interact with fans in the moment.**

SAP Ambassadors

 

SAP Ambassador Angie Kerber

Angelique Kerber is a two-time Grand Slam Champion and an avid supporter of SAP Tennis Analytics for coaches. With 11 WTA titles, Angie is an incredible player and exactly the kind of partner SAP looks for both on and off the court. Learn how she uses SAP analytics to help her perform at her best! (German with English subtitles) 

Explore the hottest topics in SAP Global Sponsorships

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SAP News

New Technology Partnership: SAP and the Mercedes EQ Formula E Team Power Up for the Future
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Who’s the Blue: Did You Guess Right?
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Who’s the Blue? Win a Signed Manchester City Shirt
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Fan Coin Idea Wins SAP Challenge at #FCBayernHackDays
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Innovative Hack Challenges with SAP at the #FCBayernHackDays
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External News

 
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal...
McLaren Technology Group
 
SAP, WTA Provide Journalists With Real-Time Tennis Analytics
For most journalists, one of the most frustrating things is...
SportTechie
 
SAP makes NBA stats so simple even a kid can understand…
USA Today
 
City Football Group last year replaced paper-based systems with SAP SuccessFactors Employee Central and Performance & Goals... 
TechTarget
 

When Christopher Kas, the coach of German tennis pro Sabine Lisicki, watches Lisicki compete in Stanford, Calif., this week, he’ll...
The Wall Street Journal

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Experience SAP Global Sponsorships on social media

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SAP Sports
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SAP strategic sponsorship requests

Partner with SAP to power innovations in sports, arts and entertainment.
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For conference sponsorships (non-sport events) please go to the SAP contact form: German / English.
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Donations and small, local (sports) sponsorships should be directed to CSR: German / English.

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About SAP SE Global

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use live data to predict customer trends in the moment. Across your entire business. The best run SAP.

SAP Technology

SAP is proud to expand its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues and properties has afforded SAP the ability to create technology solutions that engage fans, media, players, coaches on another level, integrating real-time, cloud based analytics.
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