SAP Global Sponsorships
As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:
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- On the field – SAP is improving player preparation and performance through real-time, data insights.
- In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful.
- In the stands – SAP is reinventing the fan experience at games, in stadiums and across mobile devices, providing insights and engagement opportunities that bring them closer to their passion.
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SAP News

External News
McLaren Technology Group extends business partnership with SAP
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal...
McLaren Technology Group
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal...
McLaren Technology Group
SAP, WTA Provide Journalists With Real-Time Tennis Analytics
For most journalists, one of the most frustrating things is...
SportTechie
For most journalists, one of the most frustrating things is...
SportTechie
SAP makes NBA stats so simple even a kid can understand…
USA Today
City Football Group last year replaced paper-based systems with SAP SuccessFactors Employee Central and Performance & Goals...
TechTarget
When Christopher Kas, the coach of German tennis pro Sabine Lisicki, watches Lisicki compete in Stanford, Calif., this week, he’ll...
The Wall Street Journal