SAP Global Sponsorships
As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:
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- On the field – SAP is improving player preparation and performance through real-time data insights.
- In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful.
- In the stands – SAP is reinventing the fan experience at games, in stadiums and across mobile devices, providing insights and engagement opportunities that bring fans closer to their passion.
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SAP News

2 days ago

25 days ago
External News
The NHL is planning to introduce a smart puck that will allow the league to track movement on the ice at a rate of around 200 times a second...
Yahoo! Sports
Clubs uses SAP Challenger Insights to feed players data about opposing lineups ahead of matches...
SportTechie
The deal makes SAP the team's Official Innovation Partner and marks SAP's first partnership in esports.
inc.com
McLaren and SAP, longtime partners since 1997, today announced a partnership renewal...
McLaren Technology Group
McLaren Technology Group
For most journalists, one of the most frustrating things is...
SportTechie