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Building Trusted Relationships with Your B2B Customers

Online - Live
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Event Overview

Date: Thursday, September 27, 2018
11:00 AM Eastern Daylight Time
1 hour

How can a digital experience build the trust of your business partners? The question cuts to the core of your ability to differentiate from competitors and address regional data privacy regulations.

To find the answer, join our webinar on Thursday, September 27th at 11:00 AM EDT / 15:00 GMT. Guest speaker Lori Wizdo of Forrester and Sonny Dasgupta of the SAP Customer Data Cloud from Gigya will explore how you can build business partner trust by offering authentication and access controls that map to business logic, more transparency in your data collection and processing practices and more accurate and relevant personalization for every user in a business account.

Key Takeaways

  • Explore attribute-based access management that can power smarter, more secure authorization policies and permission-based personalization
  • Detail the customer engagement benefits of turning your marketing department into a real strategic partner in compliance efforts
  • Highlight how strategic profile, preference and consent data management can build market-differentiating customer trust in the B2B marketplace

After the discussion, you’ll have the opportunity to ask questions about trust, compliance and related topics in an interactive Q&A session.


Event Type Online - Live
Language English
Location North America, United States
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