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Customer Snapshot: Overview

Measuring each pour of a US$500 billion industry

Analytics and big data are all the rage in business technology, from the NFL and the NBA, to the fashion industry. This groundswell continues, impacting two of the world’s most conservative industries: breweries and bars. Israeli start-up WeissBeerger applies analytics to the beer tap with SAP HANA®, providing insight into consumption patterns.


Customer Website

Line of Business
Marketing, Supply Chain

SAP Solutions

Tel-Aviv, Israel

Number of Employees

Wholesale Distribution

Customer Snapshot: History

Innovative Start-Up

Developer of a patent-pending self-service technology for breweries and bars, WeissBeerger was founded in 2010 by Omer Agiv, and introduced into the SAP Startups focus program.

Customer Snapshot: Business Model

Finding Untapped Profit Potential

WeissBeerger discovered that brewers were operating in virtual darkness when it came to true consumption-related insight about their products. Brand owners have historically invested a lot of money in more traditional market research, but they lacked the vital “last-mile” analytical information that is essential to the continued success of sales promotions and marketing campaigns.

Customer Snapshot: Success Strategy

Unprecedented Insight for Consumption Monitoring

Alcohol Analytics offers unprecedented insight, allowing breweries to:

Granularly monitor

consumption by brand, city, neighborhood and bar

Optimize promotions

adjusting pricing for each bar using promotional algorithms

Track orders

by glass size to find out which serving sizes sell better

Test consumer

reactions to different brands and offers

Save money

with comprehensive quality checks, including alerts on expiring kegs

Available savings is not just from monitoring consumption, but in preventing waste too. For example, a keg more than four days old is stale, according to Agiv.

The Challenge

Monitoring Every Drop

WeissBeerger needs to monitor beer flow in real-time, in order to give insightful data analytics that can be acted upon to increase bar and brewery profits. Think of the number of beers served on a busy Friday night at just one bar. Now multiply this by hundreds of bars and restaurants and imagine processing and presenting all that data to breweries. Flow meters are installed on the beer line to record every liter poured. The collected data is then sent to servers in the cloud, where it is quickly analyzed and displayed on a dashboard.

Breweries were always looking for ways to monitor consumption of their brands…the traditional method was counting the number of kegs sold to a bar by month or quarter. —Omar Agiv, Founder, WeissBeerger

Enter SAP

Getting the Accelerated Support Needed

WeissBeerger is part of the SAP Startup Focus program, which supports start-ups by developing new applications on the real-time, in-memory database platform SAP HANA. Startup Focus is an accelerator for start-ups using big data, predictive and real-time analytics.

Enter SAP: The SAP Experience

Not Just a Good Idea—But a Credible One

Alcohol Analytics backed by SAP HANA gives WeissBeerger the credibility needed to make an impact on the market.

Better Business

Strength in Partnership with SAP

WeissBeerger not only uses technology to provide value to their customers, but a true partnership with SAP presents a strong business case to breweries.

Better Business: Run Simple

Keeping the Taps Running

SAP HANA provides the base platform for WeissBeerger’s Alcohol Analytics product, and as the company succeeds, they will see increased levels of beer flow through the taps. WeissBeerger needs to be able to scale their business and analyze data in real-time, to deliver the insight and information to their brewery customers.

Journey Ahead

Critical Partnership Helps Profits Pour In

WeissBeerger will continue to backstop its operations with SAP HANA. What is most critical is the partnership, allowing WeissBeerger to leverage relationships and gain introductions to SAP brewing customers—and demonstrate the value of the pour.

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