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Connecting the Xs and Os
The future of business with SAP and Qualtrics

Experience management (XM) is the process of monitoring every interaction people experience with a company in order to spot opportunities for improvement.

For decades, businesses have depended on Operational Data (O-data)—hard numbers like costs, accounting, and sales—to inform their business decisions. But to understand why things happen, you need to understand the thoughts and emotions of the people involved. We call that information experience data (X- data).

Experience management software makes it possible for you to combine X-data and O-data to ensure that every business decision is based on both facts and the intangibles.

The tech industry's groundbreaking new frontier

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