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The Open Data Initiative

What's in it for you?

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Make data accessible across your organization

Eliminate cross-system data silos and transform raw data into structured, actionable information. Make your unified data accessible to a large ecosystem of enterprise solutions. 

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Get deeper insights with AI and machine learning

Use AI, machine learning, and predictive analytics to improve decision-making and gain a deeper understanding of your data – from CRM and commerce to product usage. 

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Deliver exceptional customer experiences

Get a comprehensive, real-time view of each customer. Build enhanced personalized experiences around these profiles to drive engagement and deliver more value to customers.

How does the Open Data Initiative work?

Meet the founding partners

Bill McDermott
Former CEO, SAP
Microsoft, Adobe and SAP understand the customer experience is no longer a sales management conversation. CEOs are breaking down the silos of the status quo so they can get all people inside their companies focused on serving people outside their companies. With the Open Data Initiative, we will help businesses run with a true single view of the customer.
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SAP brings together customer data, machine learning, and microservices technology to power real-time customer experiences across sales, service, marketing, commerce, and beyond.

Bill McDermott
Former CEO, SAP
Microsoft, Adobe and SAP understand the customer experience is no longer a sales management conversation. CEOs are breaking down the silos of the status quo so they can get all people inside their companies focused on serving people outside their companies. With the Open Data Initiative, we will help businesses run with a true single view of the customer.

As a leader in customer experiences, Adobe is reimagining customer experience management with Adobe Experience Platform, the first platform to leverage the Open Data Initiative.

Get more from your Dynamics 365 data, discover new insights with Power BI, and build your next application using Azure services that are compliant with the Open Data Initiative.

Learn more about the Open Data Initiative

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