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Boost audience-centricity in media

Become an audience-centric enterprise with SAP software for the media and entertainment industry

Meet the digital consumer’s demand for instant, relevant content – anytime, anywhere – with our software for the media and entertainment industry. Understand and predict audience requirements, and respond with interactive, satisfying experiences that create value for both consumers and advertisers. Grow your digital market share while keeping routine business profitable.

  • Improved processes for acquiring, creating, managing, and monetizing media content
  • Faster time to market for sought-after content and increased product success rates
  • Deeper insight into audience needs and preferences – and closer relationships at the individual level
  • Higher profits from traditional business and rapid growth in the digital market
  • Increased value for advertising inventory and demonstrable return on spend
  • Enhanced audience intimacy with real-time Big Data processing and mobile connectivity
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Access SAP Solution Explorer

An interactive tool to select the right solution for Media.

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