Order to cash (OTC) involves all of the steps that transform customer interactions into the numbers on your bottom line. Practically every company must engage in OTC activities, from quoting and ordering to shipping and billing. Many companies don't have clear visibility into these most basic of workflows because their OTC processes are too manual – too siloed. One process in particular that few companies are able to manage effectively is the reporting and analytics required to oversee all of OTC. The result is an incomplete financial picture of the business.

See How Sales Becomes Revenue
The Crystal Reports® family of offerings is the enterprise reporting solution that enables you to see inside your OTC processes to discover if and how your organization is meeting its financial objectives. With this information, you can better determine where to focus and coordinate efforts to lower costs and increase revenue.

Some of the OTC information that is visible through Crystal Reports:

• Contact to sales order
  • Sales lead data, including the number of leads and their costs
  • Qualification or lead conversion ratio
  • Quote data, including gross margin and average discount
  • Closing data, including win/loss ratios and time-to-close/sales cycles
• Order fulfillment
  • Order-to-delivery performance data, including the number of orders; new or open orders; errors; and promised delivery dates
  • Costs of shipping
  • Returns and disputes
• Invoice to cash
  • Metrics, including the number and value of invoices created, sent, and disputed
  • Cash received
  • Accounts receivable and days outstanding.

With Crystal Reports, you can create all of these OTC-focused reports, as well as reports that associate OTC metrics with inventory levels, marketing campaigns, and more.

Clearer Picture Supports Decisive Action
Managing your business – and your finances – requires access to accurate, real-time information. With the right insight, better management of your OTC processes can ultimately help you grow revenues, lower costs, and improve management of working capital.

For more information about how SAP solutions, including Crystal Reports, can help you see the hidden opportunities in your order-to-cash processes, contact [localized number].