To maintain category competitiveness, you have to be ready to react swiftly to market changes – agility that is made even more difficult in a turbulent economy, when the pace of consumer demand is accelerating. But dispersion of information across organizational silos and an extended consumer products value chain makes it challenging to identify and act on changes in market trends in a timely manner.

Consumer products companies that succeed in today's marketplace know how to detect and seize opportunities to innovate. Once you understand your strengths and can share with your stakeholders a consistent view of product performance, you can collaborate with suppliers, sales representatives, marketers, and distributors – improving your power to innovate.

SAP BusinessObjects solutions that support the consumer products industry can help you arrive at true product performance insight through detailed business analytics, aggregated and visualized through powerful dashboards and tools. The solution provides comprehensive functionality that can help you:

• Develop business intelligence – Link up-to-date multidisciplinary analytics with internal discussion threads and external news sources.
• Engage in proactive product management – Monitor best and worst performers and identify opportunities to improve the product mix.
• Gain financial transparency – Ensure compliance with government regulations regarding accounting practices.
• Lower IT dependency – Provide powerful intelligence tools that let business users access and display a wealth of information without technical assistance.

As a result, you can reduce your total cost of ownership, enhance your problem-solving capabilities, increase collaboration across your value chain, and improve consumer support processes.

With SAP BusinessObjects solutions that support the consumer products space, you can leverage a 360-degree view of product performance metrics and drivers across organizational and value chain silos, and readily correlate product performance against internal and external trends. So you can get the insight you need to take action and gain market share.

Product performance insight is enabled by the following:

• SAP BusinessObjects Enterprise
• Xcelsius

Want to Learn More?

"Identify and Respond to Opportunities to Innovate" (PDF)