SERVICE SALES AND MARKETING
PROMOTE, SELL, AND MANAGE SERVICE OFFERINGS MORE EFFICIENTLY
Current customers are among your company's most valuable assets. But you can't simply blanket your installed base with undifferentiated service offerings and ad hoc marketing campaigns.
Start with the basic critical questions:
- Do you foster a good relationship with your customers when service personnel request information that should be at their fingertips?
- Are your service sales and marketing efforts aligned to deliver tangible results?
- Do you know your target segments and the associated service revenue potential?
- Do your service personnel have all the information they need to identify new sales opportunities?
- Do you offer product and service bundles that can be easily customized?
If you answered "no" to any of these questions, you're not alone. To significantly improve margins and revenues, you need access to relevant customer information – no matter where it resides. You also need a unified, consistent approach between service sales and marketing combined with visibility into all processes along the service delivery chain. And you need to empower your service personnel with actionable information and business insight so they can optimize new and renewed contracts activities, and cross-sell and up-sell additional products and services.
Software to Enable Effective Service Sales and Marketing
The following functions – available in service sales and marketing software – can be used in an after-sales service context:
- Service catalogs
- Target-group generation
- Marketing project planning and budgeting
- Multichannel campaign execution
- Sales methodology
- Service quotations and order processing
- Intelligent product proposal
- Solution selling
- Service sales and marketing analytics
You gain these service sales and marketing capabilities – and more – with these enterprise applications: