New Product Development and Introduction:
Innovating for Profitable Growth
Driven by consumer demand and fueled by technology advances, many companies must bring more products to market faster – if they hope to remain competitive and sustain profitable growth. That's why new product development and introduction (NPDI) may be your most important business process.
SAP delivers a comprehensive set of solutions for managing your end-to-end NPDI processes – from identification of market opportunity to successful product launch. With SAP solutions, you can address these key process areas:
- NPDI process visibility – An NPDI dashboard lets you easily monitor and control your overall product portfolio and pipeline, as well as NPDI-related key performance indicators.
- Portfolio strategy – Portfolio management capabilities help you make the right go/kill decisions and prioritize your use of resources.
- Product management – Project, cost, and resource management capabilities improve the management of the entire product development and introduction process.
- Functional execution – A broad range of capabilities support functional-level tasks such as initial ideas capture, product development, strategic sourcing, supply chain planning, prototyping, production ramp-up, and market launch. Plus, you get capabilities for managing product-related data, including quality engineering and change and configuration management.
Cross-Industry and Industry-Specific Functionality
SAP enables NPDI through a broad range of proven solutions, including:
SAP solutions address the NPDI needs of key industry segments, including:
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