In all industries and regions of the world, customers are achieving value by synchronizing demand and supply effectively to demand. Read the following industry-specific stories to see how companies like you are that are leveraging SAP software and services to meet these business goals.

Consumer Products

Brown-Forman
Learn how Brown-Forman, a leading spirits and wine company, expanded its product line and global market distribution.

Read the story (PDF).

ConAgra Foods
Consider how this leading supplier of consumer packaged foods gained supply-chain functionality needed to reduce inventory costs and to replace more than 11 legacy systems.

Read the story (PDF).

Danisco
Learn how Danisco used the SAP Advanced Planning & Optimization component to integrate a newly acquired company with its existing company landscape. The component addressed the unique supply chain planning requirements of the acquisition and replaced Danisco's outdated global demand planning system.

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Ritter Sport
See how this chocolatier restructured goods receipt when it aligned production processes with markets and customers. SAP software, plus hourly updates on stock information, helps Ritter Sport tightly integrate its supply chain with production. Suppliers now organize raw materials and packing materials themselves.

Read the story (PDF).

Titan Industries
Explore how India's largest watch manufacturer connected its entire supply chain and increased its competitive advantage by implementing the SAP Advanced Planning & Optimization component of the SAP Supply Chain Management application.

Read the story (PDF).

High Tech

HP
See how this technology leader is using SAP Advanced Planning & Optimization and SmartOps Enterprise Inventory Optimization to reduce inventory and increase service levels in a far-flung region of the world where uncertainties in supply and market demand are a sure thing.

Read the story (PDF).

Mill Products

Amanco Brasil
Take a look at how this PVC pipe and pipe fitting producer increased sales, market share, and operational efficiency. By implementing collaborative demand and supply planning processes through SAP software, Amanco dramatically improved demand forecasting and on-time, accurate order delivery, while reducing inventory levels and operating cost.

Read the story (PDF).