During these challenging economic times, many organizations are looking for ways to become more lean and agile, while driving customer demands. And since, typically marketing processes vary across regions and product lines, there are great opportunities to optimize and re-align marketing processes across the organization to better provide support to key stakeholders.

Consequently, marketers are seeking solutions to help them consolidate and streamline marketing processes; to leverage best practices and resources across and beyond the organization. Marketers need a solution that will provide clear visibility and control over the entire marketing process, collaboratively work with sales, service and external partners to accurately target and execute marketing programs.

SAP solutions can help you raise the visibility of the entire marketing process, increase collaboration between all your key stakeholders, and enable you to successfully connect with your target audiences to build customer loyalty and drive customer demand.

SAP Business Suite helps you improve the alignment of all marketing and sales activities to efficiently acquire and retain the right customers and build long-term, profitable customer relationships. Increasing marketing efficiencies in your organization will help you reduce costs, better allocate resources, and achieve more with less.

By enlisting the help of SAP Services before, during, and after any implementation, you can optimize your IT investments. And with SAP Enterprise Support, companies take full advantage of the integration of SAP and non-SAP solutions, minimize risk, enable the acceleration of innovation, and address application life-cycle management.

HOW DO I...?

• Optimize sales and marketing investments to introduce a more disciplined approach to the allocation of marketing spend and promotional investments
• Create the optimal offer that targets the right audience with the right offer at the right time and with the right message