SAP Product Definition ensures that you can capitalize on your best ideas – and translate them into successful, innovative products. And, as a composite application powered by the SAP NetWeaver technology platform, SAP Product Definition is flexible enough to accommodate your company- and industry-specific needs.

SAP Product Definition will help you:

• Capitalize on the best ideas – SAP Product Definition systematically captures ideas from multiple sources such as your sales organization, other employees, customers, and partners. It supports effective evaluation of all ideas – and facilitates a thorough assessment of and follow-through on your best ideas.
• Improve product success rates – Using SAP Product Definition, you can ensure that your go-forward concepts not only meet market needs, but also can be produced efficiently. The application captures relevant information from multiple external sources, as well as structured and unstructured information from your corporate systems, to support a comprehensive, cross-functional review and evaluation processes.
• Manage research and development risk – SAP Product Definition gives R&D managers complete visibility into relevant processes and information, enabling objective concept comparison and optimal go/no-go decisions. The application also provides the necessary flexibility to adjust the evaluation process based on the appropriate risk level of various concepts; for example, minor improvement versus breakthrough innovation.
• Decrease time-to-market – By aligning information from multiple sources and cross-functional perspectives, SAP Product Definition helps your product development team identify potential constraints in the upstream process, avoiding expensive development surprises. The application maintains a centralized source of all concept information available throughout the development cycle, substantially reducing downstream bottlenecks, rework, and errors.