SAP CRM can equip your organization to develop and execute all marketing activities through the customer interaction points – empowering marketers with complete business and customer insights needed to make intelligent business decisions.

Key CRM marketing capabilities include:

• Marketing resource management – Enhance management and optimization of internal and external marketing resources.
• Campaign management – Discover segments and generate targets; develop and execute campaigns through both inbound and outbound channels.
• Real-time offer management – Make real-time cross-sell, up-sell, and retention offers through inbound marketing channels.
• Trade promotion management – Optimize the use of trade funds to maximize the return on trade activities and increase profitability for planned products.
• E-marketing – Increase demand through personalized e-mails, product catalog management, and Web campaigns.
• Partner channel management – Extend market reach by sharing channel marketing funds and leads with partners and by targeting partner communications.

For a complete view of SAP CRM marketing capabilities, see the solution map.

SAP CRM enables you to:

• Align marketing resources to support organizational objectives
• Understand the returns on your marketing spend
• Accelerate marketing processes with increased visibility and control
• Drive customer demand with targeted marketing messages
• Identify and retain high-value customers by understanding customer values
• Establish a standard, streamlined marketing process with a central marketing platform