Real-Time Offer Management can improve your customer response rates as much as 10 times direct marketing efforts.

Gartner 2007

The SAP Real-Time Offer Management software is an advanced analytical real-time decision engine that enables you to optimize any decision-making process, such as for cross-sell and up-sell offers, retention, service-level adherence, and lifetime value boosting. The software takes into account all relevant information, including up-to-the-moment interaction information, to help you to take the most appropriate next action to enhance customer relationships on all customer interaction channels.

SAP Real-Time Offer Management supports the following processes, including:

• Offer catalog management
• Centrally create and manage offers for business users.
• Easily define offer targets, eligibility rules, and policies.
• Simulate and test offer effectiveness before putting it into production.
• Create and deploy offers without IT dependence.
• Real-time decision making
• Make real-time recommendations, cross sell, up sell, retention, marketing messages, or actions.
• Take into account all relevant customer information, including session information and other factors such as agent skills and offer value, to make the very best recommendations.
• Leverage advanced optimization and arbitration analytics to help agents make the best decision about what kind of offer to make, when, and to whom
• Self-learning
• Automatically adapt to shifting market environments by changing the offer recommendations based on evolving customer demands.
• Learn from every customer interaction to anticipate future customer demands.
• Experiment and automatically learn from various offers and different response profiles to recommend offers with highest likelihood of being accepted.
• Offer analytics
• Gain insights into offer effectiveness by understanding why and how offers are performing.
• Review your agents' effectiveness in promoting offers and their conversion rates.
• Gain a more thorough understanding of your customer segments by seeing their reactions to various offers.
• Leverage the insights to build more effective and targeted offers.